Founding Marketing Lead

United States Roles

New York City | $110,000–$130,000 + Equity

This is an in-office role based at our New York City office. Remote and hybrid arrangements are not available for this position.

Roko Labs is a product and technology company that partners with Fortune 500 companies and high-growth startups to build and scale ambitious digital products.

We work across product strategy, software engineering, design, AI, and emerging technology. Our team is global, entrepreneurial, and highly execution-oriented.

We're entering our next phase of growth and looking for someone exceptional to help shape how Roko Labs presents itself to the world.

We're looking for a Founding Marketing Lead to take ownership of marketing at Roko Labs.

This is not a traditional corporate marketing role, and we're not looking for someone to inherit a playbook. We want someone early in their career who is ambitious, intellectually curious, highly resourceful, and excited to build.

You'll work directly with company leadership and have significant autonomy over how Roko Labs approaches brand, content, growth, and go-to-market.

One week you might develop a new positioning strategy. The next, you could launch a campaign, interview a client for a case study, experiment with an AI-powered outbound workflow, redesign a pitch deck, or test an entirely new way to generate demand.

We care much more about how quickly you learn, the quality of your thinking, and your ability to make things happen than how many years you've spent in marketing.

If you want a role where you can own a function rather than own a small piece of one, this is it.

Shape how Roko Labs talks about what we do and why it matters. Own positioning, messaging, website content, case studies, thought leadership, and the materials that tell our story.

Develop and test creative ways to generate awareness, conversations, and qualified opportunities. Work closely with leadership and sales to identify target markets, develop campaigns, and turn marketing into a meaningful driver of growth.

Turn complex technology projects into clear, compelling narratives. Create content, case studies, presentations, and campaigns that make sophisticated technical work understandable and interesting to executives, founders, and technology leaders.

Use AI and modern tools to rethink how marketing work gets done. Build workflows, automate repetitive work, test new channels, move quickly, measure what works, and double down when you find something promising. You will have room to experiment. We expect you to use it.

You're probably 1–3 years out of college and looking for significantly more responsibility than a traditional early-career role provides. You should be based in or willing to relocate to the New York City area, as this role works from our office.

You may have worked at a startup, technology company, consulting firm, venture-backed company, agency, or in another fast-moving environment. You may even have started something yourself.

• Entrepreneurial. You see opportunities and act on them without waiting for detailed instructions.
• A strong writer and communicator. You can take complicated ideas and make them clear, sharp, and compelling.
• Extremely curious. You want to understand technology, AI, business models, customers, and markets.
• AI-native. You actively use tools like ChatGPT, Claude, Cursor, or other AI platforms to research, create, automate, and work faster.
• High-agency. When you encounter something you don't know how to do, your instinct is to figure it out.
• Creative…