Manager, Lifecycle & Communications

About Conduit Health

Conduit Health is transforming one of the most outdated corners of post-acute care—getting essential medical equipment and supplies into patients' homes. We're the first vertically integrated, AI-powered platform to unite ordering, telehealth, prescriptions, insurance, and fulfillment into one seamless experience. In seconds, case managers and providers can say  yes  to patients who would otherwise wait weeks — while we handle every step behind the scenes.

We're looking for a Manager, Lifecycle & Comms to own how Conduit communicates with patients, caregivers, and partners across their entire journey with us. This is a highly cross-functional builder-operator role spanning communications strategy, hands-on execution, performance optimization, and the infrastructure that powers it all. You'll define what we say, when we say it, which channels we use, and how our voice shows up - and then own the day-to-day operation that brings that strategy to life.

You’ll oversee the communications ecosystem end‑to‑end, from transactional messaging and lifecycle journeys to marketing and educational campaigns. You'll own developing and writing the communications themselves, while leveraging shared services and cross-functional partners for design, technical implementation, and execution. You'll own campaign performance - continuously testing messaging, audiences, channels, cadence, and timing, analyzing results, and using those insights to evolve our strategy.

Ultimately, you'll be the operator at the center of how Conduit communicates - accountable for ensuring the right message reaches the right person at the right moment, through the right channel, and drives outcomes like conversion, engagement, and retention.

This role sits in our Revenue department, reporting to the Head of Patient Experience, reflecting its core mandate around patient engagement and communication. As Conduit grows, we expect this person to build out the function and ultimately lead the team they're helping create today.

• Full Lifecycle ownership: Own transactional, marketing, and lifecycle communications across our direct-to-consumer audiences (patients and caregivers) and B2B partners (e.g., service coordinators and home health aides). Own campaign strategy and design end to end across channels, creating a cohesive experience across every touchpoint.

• Messaging & copy
  :
  Own the messaging and copy across lifecycle, transactional, educational, and marketing communications. Translate complex healthcare and operational information into clear, compelling, human communication that drives action while building trust with patients and partners.

• Revenue & retention: Design, build, and optimize journeys across the funnel - activation, conversion, engagement, re‑engagement, and churn prevention - with conversion and retention as your primary KPIs.

• Performance & experimentation: Own the performance of our lifecycle programs and campaigns. Define success metrics, build testing roadmaps, run A/B tests across messaging, audience, channel, cadence, and timing, and analyze results to understand what drives behavior. Turn those insights into clear recommendations that continuously improve our communications strategy and broader patient journey.

• Patient experience: Own transactional communications - from appointment reminders and missing-information outreach to order confirmations and shipping updates- as a core part of the patient experience. Identify opportunities for proactive communication to reduce friction, increase completion, and prevent avoidable support needs.

• Communications Infrastructure: Own the tools and infrastructure powering patient and partner communications, including Customer.io, Twilio,…