Manager, Platform​/Product Marketing NY

Summary

Chobani is looking for a sharp, resourceful marketer to drive the day-to-day execution behind our most deliciously indulgent platforms—Creamer, Flip, and Creations. These are some of the most beloved products in our portfolio: fan favorites that people organically talk about, each at a different stage of growth and each presenting distinct strategic challenges. This is the colorful, imaginative side of Chobani, and the role demands creative energy to match.

The right candidate brings a sharp point of view on execution and is eager to expand their strategic influence—translating strategy into concrete work streams, coordinating cross-functional execution with precision, and developing the analytical rigor to shape where we go next.

Portfolio Execution & Strategic Development:
-Manage day-to-day execution of platform strategy across Creamer, Flip, and Creations—translating roadmap priorities into specific project plans, briefs, and cross-functional asks with clear owners, timelines, and deliverables
-Develop strategic recommendations for the portfolio by synthesizing competitive intelligence, whitespace analysis, and market trends—bringing recommendations to the Director for refinement and alignment
-Manage product lifecycle milestones from development through discontinuation, flagging risks and dependencies proactively

Innovation & Product Development:
-Drive execution of innovation initiatives by coordinating cross-functional inputs and ensuring projects move from concept through launch without losing strategic intent, working within New Product Development (NPD) Team-led timelines and processes
-Provide strategic inputs for R&D briefs—including business rationale, competitive context, and consumer insights—to ensure innovation aligns with platform strategy

Channel Strategy & Go-to-Market Execution:
-Drive go-to-market execution for product launches, coordinating across creative, shopper marketing, and commercial teams to ensure flawless delivery
-Ensure alignment across pack, positioning, pricing, and promotion for each launch, escalating gaps early
-Ensure product positioning and messaging comes to life as strategically intended, tailored to specific customer segments and channels
-Own platform toolkits for key calendar touchpoints: positioning, messages, claims, photography guidelines—ensuring they are current, accurate, and actionable for cross-functional teams
-Manage availability and accuracy of evergreen brand assets; run quarterly photoshoot logistics including shot lists, briefs, and post-production tracking

Performance & Analytics:
-Partner with team members who build recurring performance reports to elevate the analytical output—coaching on how to move from “what happened” to “so what” and “now what”
-Ensure the team is prioritizing the right data cuts and performance indicators, connecting reporting cadences to the questions that matter most for the business
-Synthesize performance data into strategic narratives that inform portfolio decisions and shape future innovation and activation priorities
-Prepare materials for regular business reviews with senior leadership, translating data into clear recommendations
-Coach and develop junior team members on analytical rigor, prioritization, and translating data into insight

Cross-Functional Coordination:
-Serve as the connective tissue for the Indulgent platforms, coordinating across Product Development, R&D, Creative, Shopper Marketing, and Commercial to keep execution on track
-Build strong working relationships across the organization to facilitate execution and information flow

Sales Enablement:
-Gather consumer and product insights to help the Commercialization team develop tools and resources—including sales decks,…