Senior Manager, Product Marketing – Video Reach Solutions

• Lead B2B product marketing for Samsung upper funnel video products
• Serve as the primary Product Marketing contact for selected Samsung upper funnel video products
• Bring offerings from launch to successful, always‑on, must‑buy products
• Develop and execute go‑to‑market strategies from conception through launch and recurring purchases
• Analyze advertiser needs, pain points, demands, and market trends to inform product and GTM strategies
• Translate customer insights into prioritized product and go‑to‑market strategies that accelerate sales
• Package complex new and existing offerings into clear solutions aligned with client business objectives
• Build and refine compelling value propositions and narratives for Samsung upper funnel offerings
• Use industry and market intelligence to support product positioning
• Work with Product, Engineering, GTM, and Insights to develop sales‑ready turnkey programs, cases, claims, and benchmarks
• Collaborate daily with Product Managers, Product Strategy, Marketing, Sales, Monetization, FPA, Sales L&D, and PMO
• Provide recommendations on offering direction and deployment
• Support product adoption tracking and training
• Package incoming Samsung product ideas into well‑tested, well‑monetized, and well‑adapted solutions
• Report to the Senior Director of Product Marketing within the Commercialization team
• Travel occasionally domestically or internationally, up to 15%, for internal and external meetings

Requirements

• 8+ years of experience leading advertising‑related product marketing programs, primarily in media, programmatic, sponsorship, and/or technology‑related ad sales
• At least 5+ years of experience building upper funnel video solutions, including reach, awareness, roadblocks, and audiences
• Deep knowledge of client expectations and outcomes, industry‑standard pricing, and bundling concepts
• Experience leading the full lifecycle of B2B, ads, or content product marketing development from early‑stage Product Manager/BD partnership through alpha/beta and general availability
• Proven success developing, launching, and deploying new products and accelerating adoption of existing products in CTV, programmatic, sponsorship, or advertising
• Strong cross‑functional collaboration with Product, Engineering, Product, L&D, Monetization, and Sales teams
• Proficiency in data analysis, basic third‑party market research, and crafting product arc narratives
• Bachelor's degree in a related field such as product, marketing, business, or media
• Direct experience with leading media, CTV/OTT advertising platforms, or related programmatic platforms (preferred)
• Familiarity with Samsung Ads products, device capabilities, and Samsung TV+ upper funnel offerings (preferred)
• Regular use of data and metrics to understand product adoption, quantify feedback and performance, and commercial impact (preferred)
• Strong written and verbal communication and persuasive presentation skills (preferred)
• Exceptional organization and operational focus (preferred)

Core Competencies

Demonstrates expertise in B2B product marketing, particularly in upper funnel video solutions, with a strong focus on developing and executing go‑to‑market strategies that drive product adoption and sales. Proficient in cross‑functional collaboration and data analysis to inform product positioning and market strategies.

Highest‑signal resume keywords

• B2B Product Marketing
• Go‑To‑Market Strategy Development
• Upper Funnel Video Solutions
• Cross‑Functional Collaboration
• Data Analysis

Hard Skills

• Product Marketing
• Market Research
• Product Lifecycle Management
• Advertising Solutions
• Product Positioning
• Sales Enablement
• Data Analysis
• Product Development
• Client Needs Analysis
• Value Proposition Development

Soft Skills

• Communication Skills
• Persuasive Presentation Skills
• Organizational Skills
• Operational Focus

Industry Keywords

• Media
• Programmatic Advertising
• Sponsorship
• Advertising Sales
• Market Trends

Tools & Technologies

• CTV Advertising Platforms
• Programmatic Advertising Platforms
• Samsung Ads Products
• Samsung TV+