Assistant Director of Marketing

Assistant Director of Marketing

Pine Street School & Battery Park Montessori | New York, NY
Brand, Digital Marketing, Website, Content & Creative Production

Reports to:

Director of Admissions

Pine Street School and Battery Park Montessori are two distinctive downtown New York City independent schools united under the Green Ivy Schools family. Together, we serve children from age one through eighth grade through a globally minded, language-rich, and deeply intentional educational experience.

We are seeking a dynamic, creative, strategic, and detail-oriented Assistant Director of Marketing to bring our schools’ stories to life across digital platforms, websites, social media, email, print materials, advertising campaigns, and community-facing touchpoints.

This role is responsible for how families discover, experience, and connect with our schools — from first impression through inquiry, consideration, enrollment, and long-term community engagement. The Assistant Director manages day-to-day marketing execution while contributing to brand strategy, digital marketing, content planning, campaign coordination, website optimization, and community storytelling across both schools.

• Support and strengthen the distinct brand voice, positioning, and parent-facing messaging for each school.
• Translate enrollment priorities, school strengths, curriculum insights, and community stories into campaigns, content themes, and communications.
• Own and manage the marketing calendar across organic social, ads, blog posts, Linked In, website content, email, admissions materials, events, directories, and community communications.
• Lead a monthly storytelling working group with the two Associate Directors of Admissions to review faculty-submitted assets, discuss upcoming curriculum themes and school moments, and plan the marketing calendar.
• Include Heads of Division as needed to ensure curriculum-based storytelling is accurate, developmentally appropriate, and aligned with program priorities.
• Ensure all marketing reflects the schools’ warmth, academic intentionality, community spirit, and brand standards.

• Own and manage both school websites as primary enrollment and brand storytelling tools.
• Regularly update website content, including admissions pages, open houses, tours, community events, program highlights, landing pages, school news, inquiry pathways, calls to action, and registration links.
• Receive and action school-specific content updates from Associate Directors and admissions calendar or event updates from the Assistant Director of Enrollment Management.
• Manage GA4 and Google Search Console/Webmaster Tools to monitor website performance, search visibility, indexing issues, traffic trends, and conversion behavior.
• Own the website product roadmap for both schools, identifying and prioritizing improvements to content, navigation, UX, SEO/AEO, landing pages, inquiry pathways, conversion points, integrations, and family-facing functionality.
• Ensure website inquiry forms feed correctly into the CRM, coordinating with the Assistant Director of Enrollment Management on integration issues.
• Monitor Ravenna, Hub Spot, and website data connections daily to ensure lead data is flowing accurately across systems.

• Own and execute marketing strategy across paid and organic channels, including Google Ads/PPC, paid social, SEO, AEO, social media, retargeting, email marketing, print, OOH, Niche, directories, traditional press, influencer/ambassador engagement, visibility partnerships, and campaign support.
• Manage automated email drip campaigns and develop ad hoc marketing emails, including copy,…