More jobs:
Growth Marketing, Creative System and Optimization
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-09-20
Listing for:
Workman Labs
Full Time
position Listed on 2026-09-20
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Job Description & How to Apply Below
Growth Marketing, Creative System and Optimization
OpenAI's Growth team is hiring a marketer to own the performance creative system across paid, lifecycle, in-product, and creator channels for ChatGPT — connecting creative strategy, production, testing, measurement, and iteration into one scalable engine.
$239,000 – $265,000 / yr
Location
New York, NY
—
Seniority
Senior
Compared with 20 other Marketing roles:
Common across similar roles Unique to this role
What you'll do
Responsibilities- Own the performance creative system across paid, lifecycle, in-product, and creator channels — establishing operations connecting strategy, production, testing, measurement, and iteration Common
- Establish creative growth strategy and testing roadmap by converting product priorities into testable hypotheses and scalable creative frameworks
- Develop high-quality briefs partnering with Product, Data Science, Media, and Marketing teams Common
- Build reinforcing feedback loops where results are documented, shared, and reapplied to future efforts
- Collaborate with Product and Engineering on AI-powered creative capabilities including dynamic content and automated asset generation Common
- Improve creative velocity while maintaining quality standards, accelerating decision cycles and test reliability Unique
- Lead cross-functional alignment, stakeholder management, and production pipeline health
- Scale influencer-led performance creative through strategy, production, iteration, and measurement
- 8+ years in performance marketing, product-led growth, growth strategy, or product marketing roles with demonstrated scaling track records
- Hybrid creative and analytical expertise with strong intuition for platform-specific performance and rigorous measurement discipline
- System-building experience in designing or significantly upgrading creative operations
- Deep expertise in performance creative across major channels (Meta, Tik Tok, You Tube, Reddit, Search) including hooks, formats, UGC, narrative structures, and localization
- High proficiency with measurement, experimentation, incrementality thinking, and clean test design Unique
- Ability to write clear, actionable briefs that drive high-quality output Unique
- Experience scaling creator content for performance outcomes through sourcing, management, and measurement
- Comfort with ambiguity in fast-moving environments; balanced judgment on short-term wins versus long-term capability development
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×