Producer, Marketing ​/ Advertising ​/ PR, Marketing Communications

Roller Rabbit is seeking a Content Producer to own the end-to-end production of our photo and video shoots — from ecommerce, to social, and always-on content, to seasonal campaigns. This person will be the connective tissue between our creative and marketing teams and the photographers, stylists, models, locations, and crew who bring each shoot to life, making sure every asset lands on brand, on time, and on budget.

This role suits someone who is equally comfortable building a shoot calendar in a spreadsheet and keeping a set running on the day — tracking samples, handling call sheets, and solving problems. This role also supports our Events team on production for brand events, activations, and launches as they arise, making it a strong fit for someone who enjoys moving between studio days and live brand moments.

We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself.

Today’s Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!

Producer

Photo & Video Shoots, Campaign and Social Content | Full-Time

Reports to:

Chief Marketing Officer, VP Marketing & Ecommerce |

Location:

NYC HQ (Hybrid — 3 days in-office / 2 days

remote) | Travel: 20–35%

Roller Rabbit is seeking a Content Producer to own the end-to-end production of our photo and video shoots — from ecommerce, to social, and always-on content, to seasonal campaigns. This person will be the connective tissue between our

creative and marketing teams and the photographers, stylists, models, locations, and crew who bring each shoot to life,

making sure every asset lands on brand, on time, and on budget.

This role suits someone who is equally comfortable building a shoot calendar in a spreadsheet and keeping a set running on

the day — tracking samples, handling call sheets, and solving problems.

This role also supports our Events team on production for brand events, activations, and launches as they arise, making it a

strong fit for someone who enjoys moving between studio days and live brand moments.

• Own the production calendar across e-commerce, video, and campaign shoots, balancing lead time, budget, and crew capacity against the seasonal marketing and merchandising plan.
• Scout, source, and book locations, studios, and permits; negotiate rates and secure the necessary insurance and releases.
• Cast and book talent, photographers, videographers, stylists, hair and makeup, and production assistants — building and maintaining a deep bench of trusted freelancers.
• Build call sheets, shot lists, and run-of-show schedules; distribute them and make sure everyone shows up knowing exactly what the day requires.

• Partner with creative, marketing, and merchandising teams to translate seasonal concepts and mood boards into a realistic, well-scoped production plan.
• Pressure-test creative ambition against budget and timeline, and bring back options rather than roadblocks.
• Ensure every asset produced reflects Roller Rabbit's brand aesthetic, product story, and visual standards.

• Run the set — manage the schedule, keep the shot list on track, and troubleshoot in real time
• Own sample and product logistics end-to-end: pulling, tracking, steaming, styling support, and returning every piece in
• Coordinate equipment, catering,…