EVP, Content, Digital & Brand

• Location 25 West 45th Street,16th Floor,New York, NY, 10036,United States
• Base Pay $ / Year
• Job Category Hybrid position - mostly remote
• Employee Type Full Time Exempt

position overview

The EVP, CDB is the executive leader responsible for unifying brand, content, digital, social, and CRM capabilities into a connected customer experience that elevates member value, market relevance, and organizational growth. .

The EVP is equal parts strategic visionary, collaborative partner, and performance leader: establishing the vision, priorities, investment strategy and performance expectations for a connected customer strategy across the Business Unit while empowering functional leaders to translate that direction into strategies and execution within their respective areas.

This executive will ensure the 4

As has a clear and differentiated brand ambition, positioning and voice that’s aligned to a compelling experience strategy. Staying attuned to where the industry is headed and what our members need from us, they will help to evolve who the 4

As is for the future. They will ensure that our relevance and presence in the marketplace is compelling. Our brand strategy and customer experience strategy will set the tone of what the 4

As stands for and offers in this new era of marketing.

You will build a clear content strategy and ecosystem, delivered through a sophisticated, data-informed approach to personalize how we engage members, prospects, partners and the broader agency community.

The role will connect these capabilities to organizational priorities including membership growth and retention, revenue, product and program adoption, industry influence and long-term brand value.

The EVP will serve as a strategic advisor to the CEO and Executive Leadership Team, bringing an enterprise-wide perspective on brand, audience, content and digital strategy while shaping the 4

As point of view on digital business, membership, loyalty marketing, ecommerce and personalization. They will ensure the organization continuously evolves how it reaches, engages and creates value for the agency ecosystem.

position responsibilities

Set the strategic vision, priorities and multi-year direction for the CDB Business Unit, ensuring Brand, Content and CRM strategies collectively advance the 4

As' enterprise objectives, membership strategy, growth priorities and market positioning.

Lead the development of the brand strategy and the Customer Experience Strategy which should set the tone for all member, partner and prospect engagements

Lead and develop the senior leaders responsible for Brand, Content and CRM, establishing clear accountability, decision rights, performance expectations and alignment while empowering each leader to own the strategy and execution of their respective function.

Establish the Business Unit's operating and investment model, determining priorities, resource allocation and the appropriate balance of internal capabilities, technology and external partners to deliver against organizational priorities.

Maintain an enterprise and external perspective on changes in the agency, advertising, media and marketing ecosystem, advising the CEO and ELT on emerging opportunities, competitive dynamics and implications for the 4

As' positioning and audience strategy.

Provide executive oversight of the 4

As' brand strategy and market positioning, ensuring the organization maintains a differentiated, relevant and distinctive presence across the agency ecosystem.

Guide the long-term evolution of the 4

As brand and value proposition, ensuring Brand leadership translates enterprise strategy into a cohesive positioning,…