NYC Strategic Social Account Director Storytelling

Darlington is hiring a NYC Account Director to lead and execute social strategy, content creation, and channel management for talent across Instagram and Tik Tok. We're looking for a creative, culturally plugged-in marketer who can blend storytelling, strategy, and analytics to grow and elevate our clients.

Location: NYC

Employment Type: Full-Time

Responsibilities

• Lead social strategy, content development, and audience growth for Darlington clients
• Oversee end-to-end content execution, including planning, on-site photo/video capture, copywriting, publishing and community management
• Manage day-to-day client relationships and serve as the primary strategic lead for talent, management teams, brand partners, agents, and internal stakeholders
• Drive the development and execution of social campaigns, brand partnerships, launches, press tours, and real-time engagement opportunities
• Track performance and turn insights into actionable recommendations

Qualifications

• 7+ years of experience in social media, content creation or talent management
• Strong interpersonal and client management skills with experience navigating relationships with talent, representation, and brands
• Proven success growing and managing Instagram & Tik Tok communities
• Strong creative, storytelling, and platform-native content capture/editing skills
• Thrives in dynamic environments, successfully managing work across a broad range of clients