Production Director; Experiential Marketing

Small Girls PR is looking for an Experiential Production Director with 7–9 years of experience leading multichannel projects across in-person activations and digital experiences. This includes developing cohesive experiential strategies, managing client relationships, concepting standout experiences that drive social conversation and press coverage, overseeing technical execution, managing complex timelines and large budgets, and developing talented producers.
Experience working with clients / brands within fashion and/or beauty is highly valued for this role.

This role will serve as the senior day-to-day lead across experiential accounts and projects, connecting creative ideas and production plans to clients’ broader brand and business objectives. The Experiential Production Director will work closely with senior leadership, keeping them informed of campaign progress, strategic or budgetary shifts, client needs, team performance, and potential risks. The right candidate knows how to lead a campaign from ideation through post-production and can project manage in their sleep.

They are also prepared to dive into the details, knowing that no task is too small in the world of events.

This role will work with a wide range of creative and innovative brands across beauty and fashion, food and beverage, wellness, consumer technology, and more.
Ideally this candidate has agency experience and is adept at client interface, in addition to execution.

There is no one-size-fits-all for an SGPR client, which means your career will be enriched with meaningful and diversified experience. We’ve busted beauty myths with OLAY in Bryant Park, spotlighted Violife with a cheeky Election Day campaign, and reintroduced a Jack in the Box product as a “return from the grave” with a Halloween cemetery screening. From events and mailers to brand partnerships and hotlines, if the team can dream up an idea for audiences to see, do, or touch, our experiential team can produce it.

Note:

This role is based in our New York or Los Angeles office, working two days a week in the office on a hybrid schedule. Candidates should be prepared to travel domestically and internationally as needed for event execution.

How you’ll make an impact

• Lead experiential projects and client relationships day-to-day, ensuring strong delivery, client satisfaction, retention, and continued engagement.
• Serve as a trusted strategic counselor to clients, building confidence through thoughtful guidance, dependable leadership, and consistently strong work.
• Lead a large client account with multiple initiatives running concurrently; experience in the beauty space is a plus, but not required.
• Develop experiential strategies in collaboration with senior leadership and interdisciplinary peers across influencer marketing, earned media, paid media, creative, and other capabilities.
• Maintain routine, clear client communication and keep senior leadership informed of campaign progress, changes in strategy or budget, emerging risks, and opportunities.
• Ensure project teams understand client objectives and are delivering efficiently against clear goals and expectations.

• Develop breakthrough, culturally relevant experiential strategies and creative concepts that communicate client positioning, drive measurable impact, and generate conversation, social sharing, and earned media.
• Translate client objectives into executable programs with clear KPIs and measurement plans.
• Lead experiential projects of varying sizes, formats, and budgets from initial concept through post-production, adapting your level of involvement based on the needs and complexity of each program.
• Oversee multiple concurrent programs, providing senior…