Demand Generation & Marketing Operations Lead

FlowX.AI is an agentic AI platform for large-scale, mission-critical applications. We started in regulated industries like banking and insurance and are expanding into new verticals including logistics, manufacturing, healthcare, and construction.

Our platform enables large organizations to deploy, run, and monitor mission-critical AI agents  provide the governance layers and robustness that AI agents need to operate reliably across the most important business processes.

We're looking for someone who can turn FlowX's story into demand — and who's genuinely excited to do it. This role sits at the intersection of strategy and execution: you'll help shape our GTM approach and own the operational muscle that brings it to life, with a strong focus on logistics as we expand into the vertical. Above all, we need someone who gets fired up about the AI space — someone who understands both the business and technical sides of what we do, has a sharp instinct for what's actually exciting (a customer story, a product feature, a big win), and knows how to turn that into content people want to share.

AI is core to how we work, so we need someone who uses AI every single day as a real part of how they get things done.

This is a role with real ownership — you'll help set strategy, not just run the playbook, while staying hands-on across campaigns, events, content, and reporting.

• Participate in and help govern GTM strategy — not just execute against it
• Build fluency in the logistics industry: its language, buyers, and sales cycles
• Keep a finger on the pulse of the market and feed insights back to the sales team

• Own logistics-specific messaging and proof points on the website
• Build out Linked In content and broader digital presence, drawing inspiration from competitors in the space

• Run mass email and automated campaigns that contribute directly to qualified pipeline
• Prioritize A/B testing and measured iteration over defaulting to paid social
• Manage Hub Spot end-to-end: workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards
• Build and optimize landing pages, conversion flows, and nurture sequences, including segmentation and deliverability

• Research and recommend which conferences are worth attending
• Handle registration, booth setup, and on-site presentations
• Manage sponsor ships
• Pull attendee and lead lists from each event, clean them, and hand off to the BDR team for outreach

• Turn customer stories and product moments into content that creates real hype — the kind of asset that gets shared, not just published

• Track what's actually working with organized, honest reporting
• Use the data to pivot strategy, not just report on it

• Write clear briefs, give actionable feedback, and manage multiple creative work streams simultaneously — gated content, blog posts, ad copy, and video
• Perform leads QA across the funnel, identifying where leads get lost and keeping marketing and sales aligned on a single source of truth
• Collaborate closely with sales, product, and leadership — this role requires strong cross-functional partnership
• Bring strong cadence, organization, and follow-through to deliverables, and stay overly transparent about status and progress

• 5+ years of hands-on B2B demand gen experience, ideally in SaaS or enterprise software, with a proven track record of building qualified pipeline
• Hands-on experience with Linked In Campaign Manager, organic Linked In management, and email marketing (segmentation, copywriting, A/B testing, nurture sequences, deliverability)
• Working…