Marketing & Social Media Coordinator

Company Information:

Lane Office is New York’s premier commercial furniture dealer, delivering sustainable, luxury work spaces that help businesses thrive. With over 100 years in the industry and strong roots in real estate, construction, and design, we furnish high-performing interiors for commercial, healthcare, and education environments.

As a Miller Knoll-authorized dealer and the exclusive FalkbuiltNY branch (our interior subcontracting firm), we bring clients cutting-edge, design-forward solutions — from traditional furniture to Digital Component Construction that simplifies and accelerates interior build-outs.

We are looking for a full-time Marketing & Social Media Coordinator to support the day-to-day execution of marketing initiatives across Lane Office and FalkbuiltNY.

This person will work closely with the Head of Marketing & Social Media to help execute social media, content, email marketing, website updates, graphic design, CRM administration, reporting, events, and other marketing initiatives.

The ideal candidate is a well-rounded marketing generalist who is highly organized, creative, digitally savvy, comfortable working across multiple platforms, and able to manage several projects across two brands simultaneously.

This role is primarily focused on execution and coordination
. The Coordinator will help manage scheduling, publishing, engagement, asset organization, basic design, website updates, reporting, photography organization, event logistics, and other recurring marketing activities.

• Assist with managing social media accounts for Lane Office and FalkbuiltNY.
• Schedule and publish social media content.
• Monitor and engage with comments, mentions, partners, and relevant industry content.
• Assist with maintaining social media and content calendars.
• Support the development and editing of social media copy, blogs, newsletters, and other marketing content.
• Repurpose existing content across different marketing channels.
• Help research content ideas, industry topics, products, projects, and trends.

• Create basic social graphics, event collateral, branded documents, and other marketing materials.
• Assist with formatting presentations, case studies, company overview decks, and RFP materials.
• Resize and prepare creative assets for social media, web, email, and presentations.
• Maintain visual consistency according to Lane Office and FalkbuiltNY brand standards.
• Organize photography, video, logos, templates, project assets, and other digital marketing files.

• Assist with project, showroom, event, employee, and product photography.
• Organize and prepare photography for use across marketing channels.
• Perform basic photo editing, including cropping, resizing, lighting, and color correction.
• Assist with basic short-form video editing for social media and digital content.

• Build, format, schedule, and distribute email campaigns and newsletters.
• Support Hub Spot contact management and list segmentation.
• Assist with importing, exporting, organizing, and cleaning contact data.
• Maintain accurate CRM records and support ongoing database organization.
• Assist with email campaign reporting and performance tracking.

• Make routine website content updates across Lane Office and FalkbuiltNY.
• Upload blogs, project galleries, photography, employee information, and other website content.
• Assist with basic SEO best practices, including page titles, metadata, alt text, internal linking, and content formatting.
• Review website content periodically for outdated information, broken links, and needed updates.

• Track social media performance across Linked In,…