Programmatic Activation Specialist

Programmatic Activation Specialist

Full Time New York, NY, US

Salary Range: $70,000.00 To $80,000.00 Annually

Programmatic Activation Specialist

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist to join the Commercial Operations team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

The Programmatic Activation Specialist is responsible for acting as a liaison between the programmatic/Haylo team and our sales reps, clients, and technology partners for our entire suite of and non-endemic programmatic opportunities. The Programmatic Activation Specialist will leverage their in-depth knowledge of the Haylo + programmatic product offerings along with strong organizational, analytical and project management skills to serve as an operational subject matter expert on Haylo products.

Programmatic Activation Specialist

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist to join the Commercial Operations team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

The Programmatic Activation Specialist is responsible for acting as a liaison between the programmatic/Haylo team and our sales reps, clients, and technology partners for our entire suite of and non-endemic programmatic opportunities. The Programmatic Activation Specialist will leverage their in-depth knowledge of the Haylo + programmatic product offerings along with strong organizational, analytical and project management skills to serve as an operational subject matter expert on Haylo products.

• Maintain our corporate programmatic Haylo Master document that defines best practices, guidelines, and corporate responses to FAQs

• Operationally project manage Haylo commercial initiatives as needed across MCG and BMG

• Collaborate with MCG pre-sale Media Strategy team on Haylo EHR proposal templates and BMG Account Strategy team on all Haylo proposal templates

• Lead the corporate commercial operationalization lifecycle of Haylo product creation, ensuring all milestones are supported by robust cross-departmental workflows that are aligned up and clearly documented

• Partner with commercial sales leadership to translate business goals into formal product requirements to be communicated to departments involved in product development

• Act as the primary liaison between commercial sales leadership and the Development/Engineering team for the creation of Haylo products, and translating complex technical deliverables into clear operational requirements/steps for the teams involved in execution, while ensuring that the product build remains strictly aligned with commercial objectives

• Oversee all standalone Haylo EHR campaign execution as the internal account manager, coordinating directly with our EHR vendor

• Coordinate launch beta tests to validate data passbacks and eliminate friction points

• Author end-to-end Haylo Standard Operating Procedures across all departments involved in execution to ensure every team understands its role before a product goes live and that divisional stakeholder sign-off has been obtained

• Own the final operational sign-off across departmental leaders for product launch, ensuring readiness through disciplined cross-functional testing, SOP validation, and comprehensive training for execution teams

• Spearhead the definition of metric tracking/Looker dashboards needed to collaborate with BI team to build capture necessary data to evaluate the performance of the new products

• Serve as product subject matter expert and support the Account Management team during initial execution of live campaigns

Skills and…