Digital Media Strategist

in New York, New York, United States of America.

Critical Mass is looking for a Digital Media Strategist to come and join our amazing Art Bot team! Art Bot is Omnicom’s next-generation intelligent content orchestration, decisioning and optimization solution. We operate as a horizontal specialism that integrates seamlessly across Omnicom to deliver scaled, data-driven, and AI-powered creative solutions. We specialize in Dynamic Creative Optimization (DCO), performance optimization, and scalable content activation.

We are proud to deliver innovative, high-performance work for a premier global client roster, including Volkswagen Group, IBM, British Airways, McDonald’s, and Pepsi Co. Artbot is at the intersection of media, creative and ad tech, and nowhere is this better personified than through a strategist. The Strategy team is a pivotal part of Artbot, that helps set the tone and drive the growth of our core DCO product offering.

As a Digital Media Strategist, you will create and implement dynamic creative strategies for a diverse portfolio of clients across industries including automotive, travel, retail, FMCG and finance. You’ll partner with media agencies, creative agencies, and client stakeholders to design and deliver data-driven creative solutions that drive measurable performance outcomes. You’ll collaborate with international teams, adapting strategies for different markets. You will also be tasked with developing strong relationships across the Omnicom network, including supporting new business pitches, in addition to building a strong commercial understanding of all our clients.

• Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
• Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals. Lead the development of best-in-class digital media strategies, incorporating data-driven insights, creativity, and innovation.
• Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.

• Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
• Develop test and learn plans in line with the learnings outcomes that matter to clients
• Utilise analytical rigour to interpret large data sets and derive actionable insights that optimise campaign performance against key client KPIs.

• Serve as a trusted partner to client and agency stakeholders, building strong relationships through clear communication and strategic insight.
• Collaborate closely with internal teams across strategy, analytics, design and technology.

• Ensure digital strategies balance data-driven decision-making with creative excellence.
• Strong attention to detail regarding the visual quality and effectiveness of creative assets in alignment with brand guidelines and consumer engagement best practices.
• Maintain a deep understanding of the digital media landscape, including programmatic, social, and emerging platforms.
• Stay ahead of industry trends to continuously evolve strategic approaches and media activation methodologies.
• Feedback into Artbot’s evolving product development, helping shape features and tools based on client and campaign learnings.
• Stay ahead of industry trends in AI, automation, and digital creativity, sharing insights internally and with clients.

• Feedback into Artbot’s evolving product development, helping shape features and tools based on client and campaign learnings.
• Stay ahead of…