Manager, Cafe Marketing Operations

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site:

The Restaurant Marketing Manager is responsible for developing, coordinating, and executing marketing initiatives at Hard Rock Cafe to drive guest traffic, increase revenue, and strengthen brand presence. This role collaborates with local, regional, and global teams, as well as agency partners, to ensure the consistent, high-quality execution of all promotions in line with brand guidelines. The role owns local marketing responsibilities across PR/social, activations, partnerships, advertising, and cafe live entertainment.

Success in this position comes from delivering clear, effective, on‑brand deliverables in a timely manner that support operators in growing guest visits, top‑line revenue, and bottom‑line profitability. This requires knowledge of trends, strong industry & community relationships, and expertise in restaurant, retail, and entertainment environments.

• Execute and amplify brand campaigns and initiatives with strong attention to location awareness
• Assist with annual local calendar planning; create and own local‑relevant Open Table experiences, campaigns and offers end‑to‑end to drive foot traffic and increase revenue for the cafe and retail
• Support creative asset development; maintain on‑site collateral and own the customer journey
• Build activation decks and support materials for LTOs, local & brand campaigns, and menu launches
• Provide weekly updates to leadership on project status and upcoming initiatives; create recaps and best‑practice documentation for major initiatives and AOP deliverables; track KPIs and run post‑mortems to inform optimization and next steps

• Lead local PR efforts, including securing media coverage, in partnership with brand PR and agency teams
• Serve as liaison to brand PR department and agency, local PR agency, and social media agency
• Develop a local content calendar, oversee asset production, and coordinate paid social (Meta) approach with agency partners via approved platforms
• Position the cafe as a must‑go for tourists and locals using current trends within brand guidelines
• Manage influencer partnerships from sourcing & briefing, through execution and post-campaign recaps
• Ensure compliance with brand standards, influencer disclosure requirements, and content usage rights (photo/video/music) across all channels
• Support reputation management channels by monitoring review trends and escalating operational opportunities and guest sentiment insights to cafe leadership
• Coordinate timely, on‑brand responses in partnership with the GM/Operations (as designated)
• Support accuracy of key listings (hours, contact info, menus, events) and ensure updates are communicated across relevant platforms.

• Activate and amplify global brand campaigns, partnerships and activations on a local level to drive sales and awareness
• Identify opportunities to expand these initiatives and deliver events that drive awareness and revenue
• Develop and maintain local partnerships, maximize opportunities for location/brand awareness, community involvement, and revenue
• Nurture industry relationships with major entertainment, beverage and sports companies and develop key relationships to drive cafe live programming
• Develop new relationships with key players & brands aligned…