Senior Vice President, Investment

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview:

Lead the Holistic Investment team across Linear TV, Streaming Video, CTV, Addressable Video, Digital, Social on a high-profile client.

Role Objectives:

• Demonstrate practical expertise in integrated media channel investment by showing how channels work together to drive outcomes
• Position the agency as a strategic thought leader by consistently sharing industry insights, foundational "101" explainers, and forward-looking commentary that elevates our expertise and shapes market perspectives
• Quickly and expertly build strong relationships across internal teams (analytics, strategy, creative, delivery, etc.) as well as with clients, fostering trust, collaboration, and seamless integration in day-to-day work
• Develop the internal team’s skills through hands-on mentorship, while identifying and nurturing new organic growth opportunities across accounts and capabilities
• Seen out first-to-market, alpha/beta test utilizing partner relationships to ensure client is able to effectively break through and remain ahead of the curve
• Assume the lead role on the core client team to identify issues, develop the internal team’s skills, and identify and nurture new organic growth opportunities
• Act as a true partner with the client team on their media journey; we are an extension of their team, and they of ours
• Oversee the implementation of digital media, linear video, cinema, and audio, working with the team toward cross-channel efficiencies and best practices
• Help build and drive platform and channel strategy and optimizations
• Maintain and lead executive marketplace relationships
• Responsible for some of the operational aspects of the media practice (Promotions, Merit, Staffing, etc.)
• Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients
• Act as the steward of the business from an operational and financial aspect; business planning, revenue, and margin stewardship; scoping, staffing, and financial/commercial models
• Ensure a solid understanding of data-driven offerings across the marketplace, enabling informed recommendations and effective integration into client strategies

Minimum Qualifications:

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 12+ years of experience working in a national media investment buying environment
• Experience negotiating TV dayparts and online video
• Strong negotiating and presenting skills
• Excellent communication, organizational and analytical skills
• Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
• Proficiency in MS Word, Excel and PowerPoint. Experience with Media Ocean software (DDS, MBOX) preferred

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering…