US Field Marketing Manager

Location: New York, NY — on-site 5 days/week

Type: Full-time, permanent

Compensation: $120,000–$170,000 base (DOE)

The business is a fast-growing, well-funded Mar Tech/AdTech scale-up with serious momentum — a rapidly expanding go-to-market org, an extremely high-velocity events calendar, and a growing appetite for account-based marketing to match.

This is a newly created role: the first dedicated Field Marketing hire in the US, reporting into a senior marketing leader with a global remit. You'd be building the function from scratch, with genuine scope for autonomy and creative ownership.

This is not a traditional "events manager" position. My client is looking for someone who combines a genuine campaign mindset with a willingness to do the hands-on, logistical work — someone who's just as comfortable shaping an ABM strategy as they are pulling up a banner stand on-site.

You'll effectively represent field marketing for the whole company out of HQ — sales leadership and senior execs will look to you for visibility into what's happening in the field, so this is a highly connected, highly visible seat.

• Build and execute multi-touch field marketing campaigns around trade shows, conferences, regional events, and ABM initiatives — pre, during, and post
• Own tradeshow strategy end-to-end: target accounts, messaging, pre-event outreach, booth experience, on-site execution, post-event conversion
• Partner closely with Sales/SDRs on ICPs, account lists, outreach sequences, meeting goals, and follow-up
• Actively support pipeline generation — booking meetings, pitching on the floor, jumping into conversations
• Design and run one-to-few and one-to-many field ABM programs spanning events, direct mail, social, and outbound
• Partner with Product Marketing and Content/Social teams, feeding field intel (objections, themes, buzzwords) back into campaigns and sales tools
• Manage vendors, sponsor ships, logistics, timelines, and budgets
• Track and report on meetings held, pipeline influenced, conversion, and qualitative sales feedback

This is much more about mindset and fit than a specific skills checklist:

• A genuine "roll up your sleeves" attitude — you say "yes, and" rather than "that’s not my job"
• True individual contributor intent — you want to be hands‑on, not winding down from a people‑leadership track
• Comfortable having direct, honest conversations with sales leadership, including holding them accountable
• Data‑minded and focused on pipeline and influence, not just activity
• Genuinely energized (not intimidated) by a packed, fast‑moving events calendar
• Some ABM experience — company size or background is flexible; a mix of startup pace and more structured company experience is a plus, but not a hard requirement
• Fully able to commit to being in the NYC office 5 days a week

• A true seat at the table — build a function from the ground up with real autonomy
• Work directly with senior GTM and marketing leadership
• High visibility across the business, including with senior sales leaders and the executive team