Manager, Public Relations

Description

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands:bare Minerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the waythe world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. Thesearen'tjust words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

About the Role

Orveon Global is seeking a PR expert to lead public relations for bare Minerals and Laura Mercier at a pivotal moment for both brands, with major restages coming to life. This person will be instrumental in reshaping how media and consumers see both brands, translating restage strategy into compelling press narratives and driving day-to-day media relations, agency management, and brand storytelling.

This role also requires fluency in how PR and press coverage shape brand visibility within AI-powered search and chat tools (ChatGPT, Google AI Overviews, Perplexity, etc.) a critical and growing part of how consumers discover and evaluate beauty brands today.

What You'll Do

• Own day-to-day media relations for bare Minerals and Laura Mercier, building and maintaining relationships with beauty, lifestyle, and business press.
• Translate the bare Minerals and Laura Mercier restages into sharp, differentiated brand narratives for media and consumers, rebuilding brand story and relevance in the current landscape.
• Manage the PR agency relationship day-to-day; briefing, reviewing output, tracking deliverables, and holding the agency accountable to results.
• Lead press strategy and execution for product launches, brand moments, and events (i.e. editorial partnerships tied to Best of Beauty-type recognition).
• Partner with the Director of PR & Influencer Strategy to ensure PR efforts are integrated with influencer, social, and paid media strategy.
• Support executive presence and visibility in media, including CEO positioning and spokesperson opportunities.
• Build and protect founder and heritage storytelling for both brands, with particular focus on Laura Mercier given the founder's continued active involvement — developing narrative opportunities that connect her voice and legacy to the brand's current relaunch.
• Monitor and help optimize how both brands show up in AI-powered search and chat tools, working with the Director and cross-functional partners to strengthen brand visibility, accuracy, and sentiment in AI-generated answers (AEO/GEO).
• Manage briefing documents, communications materials, and stakeholder updates for press initiatives.
• Track and report on PR performance (media placements, sentiment, share of voice, AI visibility) and translate results into recommendations.
• Stay ahead of trends in the beauty and media landscape, bringing proactive ideas for earned media opportunities.

What You Bring

• 5+ years of PR experience (Manager) with deep expertise in beauty or closely adjacent prestige consumer categories.
• Established relationships with beauty and lifestyle media, editors, and key industry contacts.
• Proven experience managing PR agencies day-to-day, including briefing,…