AVP, Influencer, Communications + Cultural Strategy

AVP, Influencer, Communications + Cultural Strategy

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome.

the job:

AVP, influencer, communications + cultural strategy is a senior brand leadership role responsible for architecting and leading amika's influence ecosystem - spanning creators, VIPs, stylists, professional advocates, media, and cultural voices to drive brand equity, cultural relevance, earned authority, consumer trust, and measurable business impact.

This leader will define and scale a modern, insight-led communications, influence, and advocacy strategy that connects brand strategy, earned media, organic storytelling, paid influencer programming, creator partnerships, advocacy, cultural initiatives, events, and market execution into one cohesive influence engine. The ideal candidate is a strategic operator, cultural translator, and communications leader with deep beauty expertise, strong commercial instincts, a sophisticated understanding of the creator economy and paid influencer market, and the ability to build and mentor a high-performing team of six, manage complex agency partnerships, and develop playbooks that drive brand love, advocacy, demand, and growth.

location: Brooklyn, NY - 2 days a week onsite (must be based in + have the right to work in the US)

what you'll do:

• Architect and lead amika's influence ecosystem—spanning organic advocacy, earned media, brand storytelling, and paid influencer programming to drive brand equity, cultural relevance, and measurable business impact.
• Define the annual communications, influencer, and advocacy roadmap, ensuring alignment to brand priorities, product launches, retail moments, professional initiatives, international market needs, and cultural opportunities.
• Continuously benchmark amika against leading beauty, hair care, and lifestyle brands to identify white space, emerging platforms, talent opportunities, cultural shifts, competitive threats, and new models of advocacy.

advocacy ecosystem & creator partnerships

• Build and evolve a multi-tiered advocacy ecosystem spanning VIP, macro, mid-tier, creator, stylist, micro, emerging, professional, and organic brand advocates.
• Translate beauty, haircare, fashion, entertainment, wellness, professional, and digital culture signals into actionable brand opportunities, storytelling territories, creator partnerships, and campaign ideas.
• Identify breakthrough cultural partnerships, creator-led campaigns, VIP moments, editorial opportunities, stylist advocacy programs, and experiential concepts that generate earned conversation and brand heat.

storytelling & cultural strategy

• Lead earned storytelling strategies that reinforce brand equity, deepen consumer trust, drive cultural relevance, and generate meaningful awareness, engagement, advocacy, and brand love.
• Serve as the senior internal authority on influence, communications, advocacy, earned storytelling, creator culture, cultural…