Marketing Lead, Americas

Vinarchy
- Redefining wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.

Managing the entire wine supply chain - from grape to glass
- Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.

Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers
- Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.

Croser, Tatachilla, Greasy Fingers, Cupiolo, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers.

Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.

Job Overview: The Marketing Lead will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, support distributor and retailer programs, and increase sales across key on- and off-trade channels. This role blends strategic thinking with hands-on execution and requires strong collaboration with internal teams and external partners. The role will also provide leadership across the Americas market and Marketing team, setting clear direction, building alignment, and enabling delivery against regional commercial and brand priorities.

Strategic Oversight

• Lead strategic oversight of the Americas brand portfolio, ensuring portfolio priorities are aligned with regional commercial objectives, global brand direction, and market growth opportunities.
• Own and coordinate the annual marketing planning process for the Americas, translating business priorities into clear brand, channel, customer, and activation plans.
• Manage A&P allocation across brands, channels, and markets, ensuring investment is prioritised to support growth, effectiveness, and commercial return.
• Identify innovation and growth opportunities through consumer, category, channel, and customer insights, partnering with global and regional stakeholders to shape locally relevant plans.
• Monitor market, brand, and channel performance, identifying risks and opportunities and adjusting plans as required to improve outcomes.
• Oversee the development and implementation of digital marketing plans, ensuring they are aligned with sales and distribution goals and delivered effectively through the team.
• Manage and guide omni-channel campaign delivery across social media, email, search, and display, ensuring activity increases awareness and supports sell-through.
• Oversee collaboration between the team, distributors, and retailers to support the co-creation of localized digital activations.

Content & Brand Development

• Lead content strategy for web, email, and social media channels, ensuring messaging aligns with brand voice and compliance guidelines.
• Work closely with the creative team to produce engaging storytelling assets (videos, graphics, newsletters).
• Manage seasonal and product launch campaigns to drive consumer engagement.
• Support distributor and retail partners with digital toolkits, campaigns, and co-branded content.
• Coordinate trade marketing programs with on-premise accounts (restaurants, hotels, bars).
• Ensure campaigns align with compliance regulations and regional marketing guidelines.

Performance & Optimization

• Oversee paid media campaign…