Product Marketing Director - Paze

At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle® and Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

The Product Marketing Director will help shape the next phase of Paze growth across ecommerce and emerging payment experiences, including in-person and New Features/Use Cases-enabled use cases.

Sitting at the intersection of Product, Marketing, Insights, and Partnerships, this leader helps define market strategy, segmentation, messaging, and go-to-market plans that connect Paze capabilities to consumer, merchant, financial institution, and partner needs.

This role will bring the voice of the market and customer into Paze strategy-identifying priority segments and use cases, translating insights into differentiated positioning, and partnering with Product to inform future capabilities and roadmap priorities. The ideal candidate combines strategic product marketing expertise, customer curiosity, and a bias toward execution.

• Own product marketing strategy for Paze ecommerce and emerging payment experiences, including new use cases, segments, channels, and in-person/New Features/Use Cases-enabled payments.
• Develop segmentation and identify priority opportunities across consumers, merchants, verticals, financial institutions, and ecosystem partners.
• Build differentiated positioning, and messaging that clearly articulate the value of Paze to key audiences.
• Translate customer and market insights into product strategy, partnering with Product to identify unmet needs, evaluate opportunities, and influence roadmap priorities.
• Lead go-to-market strategy for new capabilities and use cases, including positioning, messaging, launch planning, partner readiness, activation, and optimization.
• Partner with Insights and Analytics to test value propositions, assess market opportunities, understand customer needs, and measure performance.
• Create a market-to-product feedback loop, synthesizing customer, partner, competitive, and performance insights into actionable recommendations.
• Define and track success metrics for product marketing and go-to-market initiatives, including adoption, activation, usage, and other relevant business outcomes.
• Serve as a central connector across Product, Marketing, Insights, and Partnerships, aligning teams around customer needs, priorities, launches, and success measures.
• Partner with Legal, Risk, Compliance, and Communications to ensure messaging and product claims are accurate, compliant, and reinforce trust.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience.
• Typically, a minimum of 15 years of progressive experience in product marketing, product strategy, go-to-market, growth, or related roles, preferably within payments, fintech, ecommerce, digital commerce, or technology.
• Demonstrated experience developing segmentation, positioning, value propositions, messaging, and go-to-market strategies.
• Experience launching new products, capabilities, or use cases and driving adoption and optimization.
• Strong customer and market orientation,…