Director, Brand Campaigns & Creative Strategy

Director, Brand Campaigns & Creative Strategy Director, Brand Campaigns & Creative Strategy

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

We are seeking a Director, Brand Campaigns & Creative Strategy to lead the development of breakthrough brand campaigns that build long-term brand equity, shape brand perception, and create enduring emotional connection with customers.

This leader will own the strategic development of our highest-impact brand campaigns, translating brand positioning and business priorities into bold, culturally relevant, creatively distinctive work. The role is responsible for defining the campaign strategy behind hero moments, guiding creative development from brief through execution, and ensuring every major campaign strengthens the brand over time.

We are looking for a brand-first leader with deep experience building iconic campaigns, sharpening creative strategy, and partnering cross-functionally to bring large-scale brand storytelling to life.

The successful individual will leverage their proficiency in
Brand Marketing to...

• Lead the strategy and development of hero brand campaigns that build long-term brand equity and drive relevance in the market
• Translate brand vision, positioning, customer insight, and business priorities into clear campaign strategies and inspiring creative briefs
• Shape the creative strategy behind tentpole brand moments, ensuring consistency with the broader brand platform and long-term narrative
• Serve as the strategic lead from brand campaign conception through launch, ensuring the work is emotionally resonant, on-brand, insight-led, and culturally relevant
• Build strong partnerships with external agencies and internal creative teams to develop best-in-class campaigns and content ecosystems
• Evaluate and strengthen creative ideas, providing clear feedback that raises the quality, distinctiveness, and effectiveness of the work
• Cultivate partnerships with industry partners and thought leaders to identify opportunities to create brand-defining moments that move beyond product launches and promotional storytelling
• Help steward the overall brand platform, ensuring campaigns contribute to a cohesive and cumulative brand story over time
• Partner closely with Consumer Insights, Media, PR, Social, Integrated Marketing, and Merchandising teams to develop integrated brand campaigns across touchpoints
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores and events to ensure an impactful and cohesive hero campaign
• Orchestrate global campaign launch with a spike and sustain strategy, partnering with all markets as well as NA PR/VIP and Influencers, Digital (Social, Paid Media, Website, Email), Retail/Stores, Licensing, and other external partners for…