Senior Marketing Manager, GBSG B2B Brand Team

About the team

We're part of the Intuit Platform Brand team. We own the strategic and creative foundation for Intuit, meaning we're the source of truth for who Intuit is and how our products and brands relate to each other. Our work is strategic, but it doesn't stop there. We hold the bar on flawless execution and we partner closely with analytics and research to make sure the work is grounded in evidence, not just instinct.

If you want to work on something that shapes how a company shows up everywhere, not just one campaign or one channel, this is that kind of team.

This role is a brand steward for Intuit Quick Books. You'll help drive demand for Quick Books globally, supporting the work that brings our key AI innovations to life and to market. You'll execute in close partnership with PMM, creative, design, legal, finance, web, research, and our agencies to build demand and brand love for Quick Books around the world.

This team translates product messages into expansive campaigns that extend across the full customer journey. You'll help make sure everything hangs together, looking at the work through a brand, product, and creative lens that drives real business outcomes and genuine brand love.

You’ll partner closely with:

• PMM, on positioning and business briefs, flagging brand implications early

• Creative, who brings the work to life against strategy and brief

• Design, product, and web, to make sure the brand and product experience feel like one thing

• Legal/Procurement and Finance, to keep campaigns compliant and on budget

• IMT and Media, to make sure the work lands well across every channel

• Our agency partners, supporting handoffs and scope across the network

• Analytics and research teams, grounding strategy and creative decisions in data

• Support global brand briefs for Quick Books campaigns, helping shape the strategy and narrative behind them

• Help bring key AI innovations in Quick Books to life through brand and demand campaigns

• Support translating product messages into campaigns that extend across the full customer journey

• Support brand voice, tone, and visual identity consistency for your campaigns

• Own management of the B2B brand team budget in partnership with Finance, including accurate and timely reporting and supporting the case for incremental funding. Lead B2B marketing team’s yearly investment request and budget forecasting process.
  
  Work closely with procurement/legal to manage multi-million dollar contracts

• Contribute to brand strategy work, helping translate broader Intuit brand strategy into Quick Books related work and help propose long term solutions as the Intuit brand strategy continues to evolve

• Support selection and evaluation of strategic content partners, ensuring alignment to overall brand and platform strategy

• Provide brand perspective on custom content and cultural partnerships, partnering with media teams to keep the work on strategy

• - Own end-to-end development of brand-led product content and campaigns, from shaping the brief and narrative, to translating product messages across the customer journey, to coordinating with in-house creative and agencies through final production, holding the quality bar throughout.

• Coordinate with our in house creative team and agencies on asset production, setting a clear brief and holding the bar on execution quality

• Partner with analytics and research teams to ground campaign strategy and creative decisions in evidence, and to measure what's working

• Approximately 5+ years of brand or integrated marketing experience

• Experience supporting or managing agency relationships, including scope, timing, and output quality

• Experience working with creative teams and supporting…