Associate Manager Toy Marketing

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Fisher-Price has been inspiring joyful play and supporting early childhood development for generations. We’re looking for a collaborative product marketer to join the Fisher-Price Global Brand Team as an Associate Manager, Global Toy Marketing.

In this role, you’ll work in close partnership with the Toy Marketing Manager to drive the Baby toy business, supporting end-to-end toy portfolio strategy and product development pipeline. You’ll collaborate with cross-functional partners across Design, Packaging, Development, Finance, Brand Strategy, and regional commercial teams to bring Fisher-Price baby products to life.

• Own the day-to-day management of the product segments and act as point of contact for toy inquiries and dissemination of toy information
• Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L.
• Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
• Collaborate with manager to manage toy pricing architecture and competitive positioning across the portfolio.
• Partner with leadership to build 3–5 year toy product roadmaps that balance innovation with refresh cycles.
• Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
• Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
• Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
• Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences
• Lead global business reporting, analysis, and ongoing communication with regional teams and lines of business

• 5+ years (3 years with MBA) experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing, or a related discipline. MBA preferred but not required with the right experience.
• Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution.
• Track record of building strong cross-functional relationships and navigating complex, matrixed organizations with multiple functions and stakeholders; experience partnering with Design, R&D, and manufacturing.
• Ability to define toy segments, pricing ladders, and innovation cycles to build a clear product strategy and roadmap.
• Thorough understanding of marketing mix and KPIs.
• Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, and POS analysis.
• Comfort with P&L management at the brand or category level
• Ability to synthesize data and consumer insights into clear, actionable recommendations
• Strong ability to manage complex product development timelines
• Excellent communication and storytelling skills – able to influence and present confidently to senior leadership and large audiences
• Highly organized, detail-oriented, and independently motivated with strong follow-through.
• Proficiency in…