Director, Event Strategy & Brand Execution

Director, Event Strategy & Brand Execution

Department: Global Marketing

Reports To: Senior Vice President, Brand & Creative

FLSA Code: Exempt

Estimated Salary: $150,000 - $175,000

Reporting to the Head of Brand & Creative and based in New York, the Director, Events Strategy will lead the strategic planning, prioritization and execution of high-impact client and industry events that support Cohen & Steers’ global growth initiatives. This role will partner closely with Global Wealth and Institutional Marketing leads, Sales, Sales Enablement, Product, Investments, and external partners to translate business objectives, audience insights and market themes into differentiated event experiences that acquire prospects, deepen relationships and elevate the firm’s brand & investment expertise.

This role will bring strategic brand activation, client engagement innovation, and a hands‑on event-marketing discipline. The goal of every event is to deliver a high-quality experience that is in keeping of Cohen & Steers 40‑year legacy of excellence, leaving our clients and prospects with a lasting positive impression. Cohen & steers is committed to an inclusive culture, valuing diversity in support of our people and clients.

• Partner with Global Wealth and Global Institutional Marketing leaders in developing and translating conference and event strategies into effective client experiences and engagement programs.
• Develop an integrated event strategy across wealth and institutional channels, aligning national conferences, proprietary forums, roadshows, webinars, sponsor ships and bespoke client engagements to the firm’s growth priorities, audience needs and real assets & alternative income expertise.
• Define and continuously elevate the standards for the Cohen & Steers event experience, establishing best practices and repeatable playbooks that ensure every client interaction reflects the firm's commitment to excellence.
• Continuously evolve the firm's event approach by identifying new formats, engagement models, technologies and experiential concepts that increase audience participation, strengthen relationship outcomes and differentiate Cohen & Steers from competitors.
• Ensure every event reinforces the Cohen & Steers brand by translating the firm's investment expertise, market perspective and client promise into cohesive experiences, messaging, content and engagement opportunities before, during and after each event.
• Partner with Channel Marketing to leverage audience insights, CRM data, sales input and performance metrics to recommend where the firm should invest event resources and how each opportunity should support awareness, consideration, product adoption, client retention or priority relationship development.
• Lead Cohen & Steers conference strategy and logistics, working with internal departments and external vendors to manage the venue identification process, secure reservations, complete contract reviews, event set-up, etc.
• Design differentiated event experiences that combine compelling content, executive access, peer-to-peer engagement and thoughtful hospitality to create meaningful interactions and lasting impressions with clients and prospects.
• Establish consistent planning standards, timelines, briefs, budgets, run-of-show materials, stakeholder communications and post-event reporting practices to improve execution quality and scalability across the global marketing function.
• Lead end‑to‑end event execution, ensuring every element including content, creative, logistics, production, technology, hospitality and stakeholder communications is delivered with operational excellence and reflects the firm's standards for quality and professionalism.
• Partner with…