Head of Brand

Head of Brand — Freja New York

Location: New York or London
Reports to: Founder & CEO

Freja is a modern accessories brand creating thoughtful, beautiful, highly functional bags for women going somewhere.

We've grown from an idea in 2019 into a profitable, founder-led brand with a deeply engaged customer base and growing DTC and wholesale presence. As we enter our next stage, we're looking for an exceptional Head of Brand to help turn what already makes Freja special into an unmistakable, enduring brand.

You will own how Freja looks, feels, speaks and shows up in the world.

We're looking for someone who is equal parts brand strategist and creative leader — someone with exceptional taste who can translate strategy into a distinctive visual world, compelling storytelling, campaigns and experiences.

This is not a role for someone who simply maintains an existing brand identity. We want someone who has helped make a growing brand more recognizable and is excited to do it again.

You’ll work closely with our Founder, Product and Marketing teams to build the next chapter of Freja.

• Brand strategy, positioning and creative direction

• Freja’s visual identity, brand codes and creative standards

• Campaign concepts and seasonal storytelling

• Creative direction across photography, styling, casting, content and video

• Product launch storytelling and creative strategy

• Brand voice and editorial storytelling

• Social and content creative direction

• Events, activations, collaborations and other brand moments

• Creative briefs and final creative review across customer touchpoints

• 6-12 month brand and creative calendar

• Internal creative team and external photographers, stylists, agencies and collaborators

• Building systems that allow Freja to remain recognizable while continuing to evolve

• Partnering with Marketing to ensure creative work builds both brand equity and commercial impact

You have exceptional taste, but you’re also a strategic thinker.

You understand that a great brand isn’t just a collection of beautiful campaigns. It’s a coherent system of ideas, visual codes, stories and choices repeated with discipline over time.

Ideally, you have:

• 8-12+ years across fashion, accessories, beauty or another design-led consumer brand

• Experience as a senior brand or creative leader within a growing company

• A track record of personally helping make a brand more distinctive and recognizable

• Strong brand strategy and positioning skills

• Exceptional visual and creative judgment

• Experience taking an idea from strategy -> concept -> execution

• Strong understanding of modern consumer behavior and culture

• Commercial instincts and an understanding of how brand contributes to growth

• Experience leading internal teams and external creative partners

• The confidence to have a point of view, challenge assumptions and make decisions independently

• High standards without unnecessary complexity

We're at a rare stage: the product, customer and business already exist, but much of the brand’s next chapter is still waiting to be built. This role will have significant ownership and direct influence over what Freja becomes.

We're looking for someone better than us at what they do — someone who brings new thinking to the room, challenges us, raises the creative ceiling and wants to help build an enduring global accessories brand.