Trade Marketing Manager; Americas

Description

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience

inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.

Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

KAYALI is seeking an experienced Trade Marketing Manager to lead and coordinate all trade marketing efforts across the Americas, translating global brand strategy into commercialized, channel-specific plans that maximize business results and grow market share within the region. Working shoulder to shoulder with Account Management and the Retailer Dotcom Manager, this role owns the trade and events budget, the annual sampling and sets plans, visual merchandising and in-store execution, and the asset and content briefs submitted to Global Brand Marketing in support of retailer and  strategies.

• 360 Full-Funnel Strategy:
  Architect and steer the comprehensive 360 trade marketing strategy across the Americas, and be accountable for the planning and execution of all components of the approved integrated brand plans.
• Go-To-Market:
  Lead the development and execution of holistic, high-impact GTM commercial plans for new product innovations, promotions, seasonal events, and visual merchandising.
• Retailer Presentation Ownership:
  Own the development and management of all retailer-facing presentations, including but not limited to GTM decks, market meeting presentations, and innovation decks, incorporating inputs from Account Management and the Retailer Dotcom Manager to ensure a consistent commercial story across the Americas. Prepare and deliver presentations for regional and strategy meetings as required.
• Global to Regional Translation:
  Serve as the strategic bridge transforming global brand visions and campaigns into commercialized, channel-specific realities that resonate across the Americas (US, Canada, Mexico, Brazil).
• Commercial Joint Business Planning:
  Partner with Account Management, the primary owner of the retailer relationship, to drive strategic alignment with key partners, leading the marketing strategy for monthly business updates, assortment reviews, and joint business planning sessions.
• Budget & ROI Ownership:
  Own the trade marketing and events budget. Establish robust KPIs, evaluate campaign and event profitability, track trade spend utilization and effectiveness, and continuously optimize allocation.
• Business Review:
  Leverage retailer and shopper insights to inform trade strategy, identify growth opportunities, and adjust priorities going forward based on program results.

• Own the annual sampling plan across all touchpoints, including retailer sampling plans, retailer multi-branded sampling programs and boxes, birthday gifts, omni-channel sampling initiatives, and loyalty programs.
• Own the full year sets offering, ensuring the right mix of price points, clear focus on core heroes and newness, and optimization for all key gifting moments including post-mortem reviews and recaps to inform future set strategy.
• Partner with visual merchandising to approve creative including gondola, permanent fixtures, updates, and merchandising units, from brief through installation.
• Own in-store execution at point of sale, including animations, caps and endcaps, tester strategy and compliance, and alignment to the retailer in-store calendar, working with Creative, Education, Events, and Sales teams to ensure flawless execution.
• Own the development and execution of all customer-specific promotional programs, ensuring consistency with brand strategy, budget, and profit targets.
• Own the campaign toolkits, developing a comprehensive bible for all key…