Advertiser Enablement Manager, Creative Product

Responsibilities

We are seeking an Advertiser Enablement Manager to join the Global Monetization Product & Technology (GMPT) team. In this role, you will serve as the dedicated advertiser enablement lead for a specific industry vertical, helping advertisers, agencies, and sales teams leverage Tik Tok's creator and content solutions to drive business growth.

As a trusted advisor, you will partner closely with Sales, Product, Operations, and Creator teams to unlock adoption of creator-led solutions, identify revenue opportunities, and improve advertiser outcomes. You will act as the primary subject matter expert for your assigned vertical, translating industry trends, client needs, and product capabilities into scalable strategies that drive measurable impact.

• Serve as the primary Advertiser Enablement partner for an assigned industry vertical.
• Partner with Sales teams to identify, develop, and accelerate creative-led revenue opportunities.
• Consult with advertisers and agencies on best practices for leveraging Tik Tok's creator ecosystem and creative solutions.
• Support strategic account planning and provide recommendations that drive adoption, spend growth, and business outcomes.

• Develop deep expertise in your assigned industry vertical and maintain awareness of market trends, advertiser priorities, and competitive activity.
• Translate industry insights into actionable recommendations for clients and internal stakeholders.
• Build and maintain vertical-specific playbooks, case studies, and best practices.

• Educate advertisers on Tik Tok creator solutions, creative products, and emerging opportunities.
• Lead client-facing workshops, training sessions, and business reviews.
• Drive adoption of new creator and content products through proactive enablement and strategic consultation.

• Partner closely with Sales, Product, Operations, Legal, Finance, and Creator teams to support successful campaign execution and advertiser outcomes.
• Surface advertiser feedback, market insights, and product opportunities to influence roadmap discussions and go-to-market strategies.
• Support operational excellence by ensuring adherence to processes, policies, and program requirements.

• Track and analyze adoption, revenue, and performance trends across your vertical.
• Leverage data and insights to identify opportunities, remove barriers, and improve advertiser success.
• Contribute to vertical business planning and quarterly growth initiatives.

• 3+ years of experience in digital advertising, marketing, creator partnerships, account management, consulting, or related fields.
• Experience working directly with advertisers, agencies, or sales organizations.
• Strong understanding of digital media, creator marketing, and performance-driven advertising solutions.
• Excellent communication and presentation skills with the ability to influence stakeholders across multiple levels.
• Demonstrated ability to manage multiple priorities and navigate ambiguity in a fast-paced environment.
• Strong analytical and problem-solving skills with experience leveraging data to drive decisions.

• Experience supporting a specific industry vertical such as Food & Beverage, Retail, Travel, Auto, Entertainment, Financial Services, Healthcare, or Technology.
• Experience working with creator marketing, influencer programs, or social media advertising solutions.
• Familiarity with Tik Tok advertising products and creator ecosystem.
• Experience collaborating across Sales, Product, Operations, and Marketing functions.
• Proven track record of driving revenue growth, product adoption, or client success.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a…