Communications, Marketing, and Outreach Manager; GBH

Communications, Marketing, and Outreach Manager (GBH)
Position Summary

The full-time Communications, Marketing, and Outreach Manager will manage external communications and marketing by developing and implementing innovative strategies, crafting creative youth-engaging messaging, and growing the organization’s online presence and network. The Manager will focus on managing day-to-day communications, overseeing social media needs, and executing Girl Be Heard’s long-term, strategic communications goals.

• Supervise the updating and strengthening of media/press lists, writing of press releases, and cultivation of relationships with press to cover events and news.
• Hire and manage freelancers. Run production of all original content for Girl Be Heard, including, but not limited to youtube videos, photo shoots, artist collaborations, campaigns, and instagram take overs.
• Create a working marketing budget. Leverage contacts to create social media attention and help find pro bono support when appropriate.
• Guide Communications Associate in preparing press kits and creating other print and digital marketing collateral.
• Leverage social media platforms to open dialogue on current events, connect with our stakeholders, and engage potential funders and celebrity supporters.
• Establish and ensure a consistent voice and clear posting system across all social media platforms.
• Oversee ongoing web content maintenance.
• Overseestory-driven, data-driven, and impactful print and digital content, including Girl Be Heard’s annual impact report.
• Monitor online engagement and utilize analytics to amend and refine strategy, and to develop reports for staff and board members.
• Establish communications plan to ensure that all Girl Be Heard events and performances are adequately promoted through channels such as social media, email marketing, and the website.
• Develop marketing strategies to increase ticket sales and revenue from events and performances.
• Liaise with board of directors’ communications committee to design and approve new marketing materials.
• Manage and oversee logistics for special projects that have a design element.

• Knowledge of a broad range of local and global human rights issues with a commitment to equity and inclusion respecting differences of race, ethnicity, age, gender identity or expression, sexual orientation, religion, ability, and socioeconomic circumstance.
• Committed to youth empowerment work.
• Inspired by peace building, and commitment to building a world based on compassion, justice and love.
• Highly collaborative, flexible, responsive, positive, and kind.
• Willing to work outside of normal business hours if necessary.
• BA or BS in a communications, public relations, and/or marketing-related field.
• Exceptional verbal and written communications skills and flair for using social networking speak.
• Extensive knowledge of social media platforms, Mail Chimp (or related email marketing platform), Salesforce, Microsoft Office Suite, Square Space, and Adobe Creative Suite.

Salary range $50-$60K, commensurate with experience. Benefits include health insurance, paid vacation days and holidays, as well as Citibike membership, discounted gym memberships, and pre-tax transit benefit.

Girl Be Heard’s mission is to develop, amplify, and celebrate the voices of young women and gender nonconforming youth through socially conscious theatre-making. We bring global issues affecting youth center stage by creating cutting-edge, cause-related theatre – inspired, written and performed by our participants (12-21) — that is thought-provoking and actionable. Our shows give voice to issues that our participants care about most (such as bullying, body image, and self harm).

Our company also…