VP, Marketing - Ultra

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.

In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Ultra Records has been in the forefront of electronic music for over three decades. Over the years, it's been home to the most renown artists in the genre, including:
Benny Benassi, Black Coffee, Calvin Harris, David Guetta, deadmau5, Deorro, Gordo, Kaskade, Kygo, MK, Sofi Tukker, Steve Aoki, Tiesto and many more.

As we continue to build on that legacy, we are seeking a Vice President of Marketing to join our team - a passionate, digital‑savvy creative who knows how to build campaigns that resonate across audiences and genres. This role will report directly to the President of Ultra Records and must be based in NY.

As the VP of Marketing at Ultra Records, you will play a critical role in setting the vision, strategy, and direction for innovative, data-driven and creative marketing across the Ultra Roster. You will oversee the marketing team, guide campaign strategy, approve budgets, and ensure marketing efforts are cohesive, measurable, and aligned with each artist's goals. You will work closely with artists and their teams - as well as with creative, digital, international, and A&R - to ensure their vision is integrated into all marketing efforts from conception to execution and will represent the marketing department in pitch meetings with potential new signings.

The ideal candidate will possess a strong understanding of digital marketing, data analytics with the ability to balance creative vision, team leadership, and measurable business results.

• Lead the marketing department by contributing ideas, overseeing campaigns and guiding the team.
• Lead the development and execution of integrated marketing campaigns for singles, videos, and album releases across the Ultra Records roster
• Drive artist development strategy in partnership with A&R, management, and creative teams - building long‑term brand narratives alongside individual release campaigns
• Create digital and social marketing strategies, leveraging platform expertise (Instagram, Tik Tok, You Tube, Meta, etc.) to grow audiences, deepen fan engagement, and drive streaming demand
• Work closely with DSP partners (Spotify, Apple Music, Amazon, TIDAL) to maximize editorial placement and promotional opportunities
• Monitor and analyze key performance indicators including streams, playlist adds, social engagement, and audience growth - and adjust campaigns accordingly
• Collaborate cross‑functionally with radio, publicity, creative, and sync teams to ensure cohesive, high‑impact releases
• Manage relationships with external partners including digital agencies, influencer networks, and content creators
• Contribute to artist pitch meetings and internal business reviews with thoughtful, data‑supported marketing perspectives
• Manage marketing budgets efficiently, tracking spends against goals…