Senior Manager, Global Social & Influencer Mark Marketing & PR

The Role

This is a senior global role based in New York City, sitting within Sokin's Centre of Excellence.

You will support Sokin’s global social presence across influencer strategy, community, and executive voice, driving awareness, engagement, and pipeline through high-impact content, creator partnerships, and always-on community engagement.

You will lead activity across key channels including Linked In, Twitter and Instagram, working closely with social media and content managers to ensure alignment in strategy, execution, and performance across markets.

While NYC is your base for North American coverage, your remit, reporting line, and ways of working are global. You will shape strategy across regions, manage global tooling, and contribute directly to CoE-led initiatives.

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments

• Social Channels
  Scale Sokin's global social channels, setting strategy, maintaining a strong and consistent voice, and driving measurable growth in engagement and reach.
• Content Execution
  Drive content velocity across formats including video, carousels, and thought leadership, building systems that enable faster production without sacrificing quality.
• Influencer and Creator
  Build and manage a global influencer and creator programme end‑to‑end, from identification to performance measurement, with clear commercial ROI.
• Executive Advocacy
  Develop a consistent and credible executive social presence for Sokin's leadership, drafting posts, threads, and commentary aligned to fintech and payments conversations.
• Community Management
  Own and scale Sokin’s community presence across platforms, leading day‑to‑day engagement, fostering meaningful interactions, and building an active, high‑value audience.
• Analytics and Social Listening
  Own performance tracking across social and influencer activity, defining KPIs, building reporting frameworks, and translating data into actionable insights. Leverage social listening to identify trends, audience sentiment, and competitive signals, using this to inform content, campaigns, and overall strategy.
• Agency Management
  Serve as the primary contact for agencies or production partners, setting briefs, managing timelines, and ensuring high‑quality output.
• Event Coverage
  Lead social coverage for events and conferences, building repeatable playbooks that can be scaled across regions and teams.
• Cross‑Functional Collaboration
  Work closely with Demand Gen, PR, Product Marketing, and social media and content managers across markets to ensure social and influencer activity supports broader go‑to‑market priorities.

• Strong, measurable growth in engagement and reach at both regional and global levels
• Clear influencer ROI tied to traffic, leads, and partnerships
• A recognisable and credible executive presence across social
• Faster, more efficient content production driven by scalable systems
• An active, engaged community…