Performance Marketing Manager

The Performance Marketing Manager at the brand drives measurable revenue growth across email/SMS and paid media channels. This person owns the day-to-day performance engine: building high-converting campaigns, improving retention and repeat-purchase behavior, managing paid acquisition, and turning customer and campaign data into clear actions that drive efficient sales growth. Working closely with Marketing, E-Commerce, Creative, and Planning, the Performance Marketing Manager ensures every product drop, collaboration, retail moment, and evergreen campaign is supported by strong audience strategy, compelling creative, disciplined testing, and performance reporting.

The ideal candidate combines hands-on channel execution with strong commercial instincts and a deep understanding of how brand, creative, and data work together to drive revenue.

• Own the email and SMS revenue strategy across product drops, launches, collaborations, promotions, retail activations, and evergreen brand moments.
• Build and manage the email/SMS campaign calendar in partnership with Marketing, E-Commerce, Creative, and Planning.
• Develop audience segmentation strategies based on customer behavior, purchase history, engagement, lifecycle stage, geography, and product interest.
• Create and optimize automated flows, including welcome series, abandoned cart, browse abandonment, post-purchase, winback, replenishment, VIP, and lapsed customer journeys.
• Write clear campaign briefs for email/SMS creative, including objective, audience, message hierarchy, offer strategy, timing, and success metrics.
• Monitor list health, deliverability, unsubscribe rates, engagement, and compliance standards to ensure sustainable channel growth.
• Identify opportunities to increase repeat purchase rate, customer lifetime value, and owned-channel revenue contribution.

• Own day-to-day paid media execution across relevant channels, including Meta, Google, Tik Tok, and other performance platforms as needed.
• Develop paid media plans that support product launches, evergreen acquisition, retargeting, retail activations, and key brand initiatives.
• Manage campaign setup, budget pacing, audience targeting, creative testing, optimization, and reporting.
• Partner with Creative and Marketing to develop paid social concepts, ad briefs, hooks, copy, and creative variations that reflect the brand while driving performance.
• Build and maintain a structured testing roadmap across creative, audiences, landing pages, offers, formats, and campaign objectives.
• Monitor CAC, ROAS, MER, conversion rate, AOV, new customer revenue, returning customer revenue, and payback performance.
• Make clear budget recommendations based on performance, inventory availability, launch priorities, and revenue goals.

• Partner with E-Commerce to improve site conversion, product storytelling, merchandising, landing pages, collection pages, and PDP performance.
• Support revenue planning for drops and campaigns by forecasting traffic, conversion, AOV, retention, and channel contribution.
• Identify growth opportunities across acquisition, retention, reactivation, cross-sell, upsell, and customer lifecycle marketing.
• Translate performance insights into specific recommendations for creative, product positioning, offer strategy, audience targeting, and site experience.
• Support launch-day execution by monitoring real-time performance, diagnosing issues, and recommending adjustments to maximize revenue.
• Build post-campaign and post-drop readouts that connect marketing activity to revenue outcomes and customer behavior.

• Own weekly and monthly performance reporting across email/SMS, paid media, site performance, and revenue KPIs.
• Create dashboards or recurring reports that clearly show what is driving revenue, what is underperforming, and what actions should be taken next.
• Analyze campaign performance by audience, creative, product, channel timing, and customer cohort.
• Establish a consistent experimentation cadence with clear hypotheses, success metrics, learnings, and next steps.
• Maintain clean tracking standards, including UTMs, campaign naming conventions, attribution inputs, and platform reporting hygiene.
• Use analytics tools such as Shopify, Klaviyo, Google Analytics, Meta Ads Manager, Google Ads, Tik Tok Ads, and reporting dashboards to evaluate performance.

• Work closely…