Director, Global Visual Merchandising

The Director, Global Visual Merchandising leads the global visual presentation strategy for TUMI, with a focus on in store VM strategy, windows, interiors, product storytelling, directives, and consistent execution across all channels. This role translates brand, product, and marketing priorities into compelling visual concepts and practical store-level guidance for Full-Price, Outlet, Travel Retail, shop-in-shop, showroom, and select third-party locations.

Leading a North America–based team with global influence, this role partners closely with Creative Services, Marketing, Product Design, Planning, Merchandising, Store Design, Retail & Wholesale leadership, Procurement, vendors, and regional teams to ensure visual programs are creative, commercially effective, operationally executable, on time, in line with the Brand strategy and within budget. The ideal candidate is a strong visual storyteller, practical operator, and collaborative leader with deep experience in retail visual merchandising and global execution.

This is a hybrid role; we work on site 4 days and remotely 1 day weekly.

• Lead the global visual merchandising vision for TUMI retail & wholesale environments, ensuring visual presentation is consistent, elevated, commercially relevant, and aligned with brand and business priorities.
• Develop global visual standards for windows, interiors, fixtures, product displays, signage, props, and customer-facing merchandising moments.
• Translate seasonal brand stories, product launches, marketing campaigns, and commercial priorities into visual concepts that are clear, compelling, and executable at store level.
• Ensure visual merchandising direction supports multiple store formats, including Full-Price Retail, Outlet, Travel Retail, shop-in-shop, showroom, and select third-party environments.
• Partner with international regional teams to adapt global direction appropriately while maintaining brand consistency, including partnering with regional pop-ups.
• Review visual execution and performance after key rotations, identifying opportunities to improve presentation, clarity, customer engagement, and commercial impact.

• Own the global window strategy, planning calendar, creative development, production process, and execution standards for all channels.
• Collaborate with Marketing, Product Design, Planning, Merchandising, Creative Services, and regional teams to develop monthly and seasonal window concepts that support product focus, brand storytelling, and business goals.
• Oversee the creation of window concepts, renderings, specifications, production timelines, installation guidance, and communication tools with both internal and external partners.
• Manage vendors and production partners to source, assemble, ship, and support implementation of window elements for domestic and international locations.
• Ensure global window programs are designed for practical store-level execution, delivered on time, within budget, and adaptable across store formats and market needs.
• Provide specifications and guidance to support local sourcing or production where appropriate.
• Evaluate window performance after rotations and share insights with key partners to inform future concepts.

• Lead the development of monthly and seasonal interior merchandising directives that support product launches, core assortments, promotional periods, and business needs.
• Create clear, visually engaging guidelines for product placement, fixture usage, front tables, nesters, wall bays, signage, props, and key storytelling zones.
• Partner with Merchandising and Planning teams to align floor plans, product priorities, and assortment strategies with visual…