Account Director, Earned Media

Job Description

At Current Global, we help brands earn their place in the current of culture by creating ideas that cut through the noise and connect with people in human and authentic ways.

Weber Shandwick

Communications and PR

Public Relations

At Current Global, we help brands earn their place in the current of culture by creating ideas that cut through the noise and connect with people in human and authentic ways.

We are a modern communications agency with a global footprint across North and South America, Europe, and Asia. Our expertise spans consumer, corporate, consumer health, and technology. We work at the intersection of creativity, strategy, media, and client experience to build earned-first ideas that shape conversation, capture attention, and deliver results.

We are looking for an experienced earned media strategist and storyteller with strong media relationships they can leverage on behalf of clients. Constantly curious about what’s next in culture, the ideal candidate is passionate about storytelling, building innovative earned media strategies for today’s modern landscape, securing meaningful coverage, and leveraging the intersection of earned, influencer and social to accelerate ideas across our connected media world.

As an Account Director, you will serve as a senior media relations lead and trusted advisor across integrated client teams. You will shape communications strategies, develop earned-first approaches and lead media programs that drive results for consumer brands. You’ll bring a strong understanding of the consumer media landscape and the ability to identify news cycles, cultural moments and emerging trends that create opportunities for clients.

You’ll also play an important role in developing and mentoring team members, managing significant work streams, connecting teams across disciplines and contributing to the growth of Current Global’s consumer media relations business. You’ll be joining a collaborative, energetic team that works hard, brings big ideas to the table and genuinely has fun doing it.

You are a culture vulture with a strong grasp of modern, earned-first media campaigns. You understand what makes a story compelling to consumers and know how to turn cultural trends, news cycles and consumer insights into relevant opportunities for brands.

You don’t shy away from implementing media strategies from concept through execution, finding new ways to meet client objectives and achieving top-notch results. You are equally comfortable providing senior-level counsel to clients, leading teams and getting into the details of the work when needed.

You are a natural collaborator who enjoys working across creative, social, influencer, digital, media and other agency disciplines to develop integrated campaigns and ideas that break through.

• Trusted Advisor:
  Provide proactive and reactive strategic media counsel to key clients and serve as a senior day-to-day media contact.
• Development and Execution of Earned Media Strategies:
  Develop and lead earned-first media strategies from concept through execution, while connecting with integrated teams to develop cohesive approaches to our work.
• Craft Compelling Stories:
  Develop narratives, pitches and ideas designed to earn positive client headlines and meaningful coverage.
• Build and Maintain Relationships:
  Forge and maintain strong, authentic connections with key media contacts and leverage those relationships on behalf of clients.
• Be Ahead of the Curve:
  Actively monitor and be an early adopter of new media trends, platforms and practices that could serve clients across our portfolio.
• Have Your Finger on the Pulse:
  Identify news cycles, cultural shifts, consumer…