Account Director, Beauty & Lifestyle

Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.
Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.
You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens when the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.
If you're driven, intentional, and ready to do good, we're ready for you!
Sunshine Sachs Morgan & Lylis has an immediate opening for a strategic, high-velocity Account Director to join our Beauty and Lifestyle practice. We are looking for a modern storyteller with at least 7–8 years of experience who understands that in 2026, a brand is not defined by what it says, but by the community it builds and the cultural space it occupies.
You are a seasoned strategist who understands the modern communications landscape in its entirety. You know that a successful launch requires a multi-platform narrative that bridges the gap between top-tier editorial prestige and digital-first virality. You possess the natural gravitas to counsel founders and executives and the creative vision to rethink how beauty and lifestyle brands engage with a fragmented and increasingly discerning audience.


The Role

• Strategic Narrative Architecture:
  Lead the development of 360-degree communications strategies for high-profile beauty and lifestyle brands. You bridge the gap between traditional earned media, social-first content, and creator-led storytelling to ensure every campaign has a cohesive impact.
• Founder & Executive Counsel:
  Serve as a trusted daily advisor to brand founders and senior leaders. You provide steady, thoughtful counsel through high-pressure launches, complex industry shifts, and stressful situations, acting as the primary strategic partner for your clients.
• Modern Media & Cultural Authority:
  Leverage an elite network of contacts across beauty, wellness, fashion, and business media. You understand how to secure more than just product roundups; you architect deep-dive feature stories and out-of-the-box media moments that impact a brand’s bottom line.
• Integrated Leadership:
  Manage and direct multiple account teams, ensuring every campaign is fully integrated with brand partnerships, influencer strategy, and digital creative. You understand how to scale a project from a niche favorite to a household name.
• Business Development:
  Lead new business meetings and assist in crafting sophisticated proposals. You are an entrepreneurial force, proactive about identifying new revenue opportunities and expanding the agency’s footprint in the lifestyle sector.
• Mentorship & Team
  
  Coaching:
  
  Proactively mentor and teach junior staff. This is incredibly important to us; you are a natural coach who is invested in training the next generation of account leaders and maintaining a culture of creative excellence.
• Content Intelligence:
  Stay at the forefront of the attention economy. You understand how short-form video, community platforms, and evolving algorithms impact a…