Associate Media Director, Audience Strategy

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The Associate Director, Customer Experience (CX) leads insight-driven strategy development across assigned brands, ensuring recommendations align with client objectives, customer needs, and business goals. This role partners with cross-functional teams to develop omnichannel engagement strategies, guide planning efforts, and translate customer, market, and business insights into actionable recommendations that drive measurable outcomes. The Associate Director serves as a trusted strategic partner to clients while mentoring junior team members and contributing to the continued evolution of the Customer Experience discipline.

• Understand client business objectives, competitive landscape, and brand lifecycle stages.
• Apply qualitative and quantitative insights to develop customer-centered strategic recommendations.
• Maintain a strong understanding of HCP and DTC omnichannel engagement, media strategy, and campaign measurement.
• Leverage research tools, audience data, and marketplace trends to inform planning and decision-making.

• Lead strategy development for assigned brands and initiatives.
• Identify actionable customer, market, and business insights that inform integrated marketing strategies.
• Partner with Planning, Analytics, Media, Creative, and Client teams to ensure strategic alignment throughout planning and execution.
• Develop compelling strategic narratives and present recommendations to internal and client stakeholders.
• Contribute to agency thought leadership, innovation, process improvements, and new business initiatives.

• Mentor and support junior strategists through coaching and knowledge sharing.
• Foster collaboration across cross-functional teams and agency partners.
• Help establish best practices and contribute to a culture of strategic excellence.
• Manage multiple priorities while ensuring high-quality strategic deliverables.

• Serve as a day-to-day strategic partner for assigned clients.
• Build strong relationships with client stakeholders through thoughtful consultation and strategic guidance.
• Present recommendations and facilitate strategic discussions with confidence and clarity.
• Proactively identify opportunities to strengthen client outcomes through customer-centered thinking.

• 6–8+ years of experience in customer experience, brand strategy, media strategy, healthcare marketing, or related disciplines.
• Pharmaceutical agency experience preferred; healthcare, consumer health, or CPG experience a plus.
• Experience developing customer-centered strategies informed by market research, audience insights, and business objectives.
• Understanding of HCP and patient engagement, omnichannel marketing, and customer journey planning.
• Ability to translate complex data and insights into clear, actionable strategic recommendations.
• Strong storytelling, presentation, facilitation, and client communication skills.
• Experience collaborating across Strategy, Media, Analytics, Creative, and Account teams.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our…