Measurement Partner, NA SMB Accounts

Responsibilities

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

Tik Tok is looking for a full-time Measurement Partner supporting NA SMB Accounts. This role will partner with small and medium-sized businesses and agencies to help measure the effectiveness of their investment on our platform. The Measurement Partner will help advertisers understand the value Tik Tok drives for their business, identify opportunities to improve campaign performance, and build measurement maturity at scale.

In addition, this role will partner with key cross-functional teams such as Sales, Product Marketing, Measurement Product, and Business Marketing to ensure clients and agencies have best-in-class measurement support.

We seek highly driven, empathetic individuals who are looking to build our Marketing Sciences discipline. The ability to execute at scale, simplify complex measurement concepts, demonstrate curiosity, and apply data-driven thinking in a fast-growth environment will be critical for success.

Responsibilities:

• Partner primarily with SMB advertisers and agencies to provide measurement solutions that lead to a better understanding of their performance and the value Tik Tok drives for their business.
• Drive measurement adoption at scale by helping advertisers identify the right measurement approach based on their business objectives, maturity, and available data.
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients and agencies.
• Set up, monitor, and interpret ad effectiveness studies to help advertisers quantify the impact of Tik Tok advertising and translate measurement results into actionable recommendations.
• Develop and deliver education sessions, resources, and collateral for internal Sales teams, advertisers, and agencies on marketing measurement and best practices.
• Identify opportunities proactively to improve measurement adoption, advertiser education, and business impact across the SMB portfolio.
• Manage client and agency feedback to ensure their voice is reflected with our product, partnerships, and measurement teams.
• Translate complex measurement concepts and results into clear, actionable business recommendations for advertisers and internal stakeholders.

• 5+ years of experience with digital advertising, marketing-related organizations, measurement suppliers.
• A track record of inferential problem solving through experimental design and analytical methods.
• Exceptional time-management and goal-oriented task management skills, with the ability to manage and prioritize a high volume of advertisers and projects.
• Ability to work effectively, deliver consistent quality at scale, and provide clear guidance on what decisions should be made.
• A track record of driving client or stakeholder decisions through clear communication and effective team collaboration.
• Demonstrated ability to operate independently and proactively identify opportunities to help meet the goals of the team and broader organization.
• Strong communication skills, with the ability to simplify technical measurement concepts for non-technical audiences.

• Relevant bachelor's degree in a quantitative field; graduate degree in science, mathematics, operations, business, digital marketing, research, or a related field preferred.
• Experience working with advertising agencies, SMB advertisers, or complex marketing data-driven organizations preferred.
• Experience with executing custom analytical work where SQL and R are a plus; practical experience operating within data for an at-scale business preferred.
• Experience developing measurement education, training, or enablement materials for sales teams, advertisers, or agencies.
• Experience with advertising effectiveness measurement, including lift studies, experimentation, attribution, or other measurement methodologies.
• Familiarity with privacy-first innovation for measurement systems is a plus.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity…