Vice President, Brand Strategist

Vice President-Brand Strategist, Ogilvy Health

New York, New York

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision and cultural fluency to build healthcare’s most influential movements. We drive measurable impact and category‑defining growth for brands ready to shape what’s next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact‑obsessed mindset focuses on delivering real‑world outcomes.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

About The Role

At Ogilvy Health, brand strategy is where science, audience truth, creativity, and culture come together to create ideas that move people. Our strategists help define what brands stand for, why they matter, and how they can change behavior in meaningful ways.

We are seeking a Vice President, Brand Strategist who can serve as a strategic leader across assigned brand teams, helping shape the insights, positioning, creative briefs, workshops, and strategic narratives that guide our work. This is a role for someone who can move fluidly from deep research and brand architecture to creative inspiration and client influence.

The VP, Brand Strategist will be a trusted strategic partner to clients and internal teams, helping brands find sharper points of view, stronger audience relevance, and more compelling paths to growth. This person will also help mentor junior strategy talent, contribute to new business opportunities, and bring curiosity around emerging tools, technology, and AI‑enabled ways of working.

This role is for a strategist who is both rigorous and generous: someone who can lead the room, strengthen the work, grow the team, and help build what comes next.

What You’ll Do

Brand Strategy Leadership

• Serve as a strategic lead across assigned brand teams, guiding the development of brand strategy, positioning, messaging, creative briefs, and strategic recommendations.
• Develop a deep understanding of assigned brands, categories, customer needs, competitive dynamics, and cultural context.
• Translate clinical complexity, market dynamics, and audience insight into clear, compelling brand stories.
• Help teams uncover the “contagious” strategic idea that can inspire creative development and drive meaningful behavior change.
• Ensure strategic thinking is embedded early and consistently across brand, creative, engagement, medical, account, and analytics work streams.
• Bring a strong point of view to brand challenges while remaining collaborative, flexible, and open to building better ideas with others.

Client Partnership & Influence

• Serve as a primary strategic partner for assigned clients, building trusted relationships through clarity, confidence, and strategic leadership.
• Partner closely with Account, Creative, Medical Strategy, Engagement Strategy, Strategic Intelligence, and Analytics teams to deliver integrated strategic solutions.
• Facilitate client conversations, strategic workshops, and internal working sessions that help align teams around brand opportunities, audience needs, and creative direction.
• Help clients navigate complexity by turning…