Director, Creator Strategy

Job Summary:

THE
· TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Director, Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy.

If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities—this role is for you.

Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects. Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification. Business Development – Core contributor to new business response development;

including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams. Establish and Grow the Discipline at The Team – Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.

Keep the company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.).

This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office.

• A foundation in brand strategy, mixing creative thinking and data-driven decision-making.
• A passion for internet culture and active engagement with digital communities.
• Natural ability to spot emerging creators and trends before they break.
• Can provide strategic POVs on platform updates and industry shifts.
• Experience in content creation, community management, or creator partnerships is a bonus.
• Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.
• 5-10 years of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• Agency experience, experience working with national/global brands especially in tech or QSR.
• Ability to work independently, proactively identify opportunities and drive innovation.
• Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity.
• Proactive and curious with an ability to identify and mine potential data sources across the organization and industry.
• Have strong perspectives on a brand’s consumer, category, business strategies and culture.
• Develop creative strategic solutions that address the client’s business challenges/ goals.
• Strong analytical, problem-solving skills that can ultimately weave findings into a cohesive and compelling story.
• Impeccable communications, presentation and listening skills.
• A proven collaborator who is solution-oriented, organized and detail–oriented.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Self‑motivated, with an aptitude to function in a high-demand, performance‑driven environment.
• Deep understanding of creator ecosystems across all major platforms, including Tik Tok, Instagram, You Tube, and emerging spaces.
• A…