EVP, Creator Marketing

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The U.S Creator Market Lead is responsible for leading the growth, commercial success and operational excellence of the Creator business within the U.Smarket.

Reporting to the Head of Creator, North America, this role is accountable for executing the North American Creator vision at the market level—driving business growth, strengthening client partnerships,leadingmarketteams and ensuring operational excellence.

As the senior Creator leader within the market, theMarket

Lead partners with SVPleaders, practice leadership and cross-functional teams to accelerate Creator adoption, unlock commercial opportunities and deliver innovative, integrated Creator solutions that drive measurable business impact.

Serving as the critical link between North American strategy andmarketexecution, this role brings the regional vision to life while providingmarketintelligence, client insights and emerging trends that help shape the continued evolution of the North American Creator practice.

• Execute the North American Creator vision and strategy within the USmarket, ensuring alignment with regional priorities and business objectives.
• Develop and deliver annualmarketplans that drive commercial growth, client impact and operational excellence.
• Champion the Creator vision across themarket, ensuring consistent adoption of regional priorities, operating standards and best practices.
• Identify emergingmarkettrends, client needs and competitive opportunities, providing insights that inform the ongoing evolution of the North American Creator strategy.
• Partner closely with the Head of North America & Global Creator Expansion to alignmarketpriorities with regional business objectives.

• Own the commercial performance of the Creator business within themarket, driving sustainable revenue growth and profitability.
• Build and maintain a strong commercial pipeline through proactive business development and strategic client expansion.
• Identify opportunities to expand Creator acrossmarket-level clients, sectors and integrated offerings.
• Partner with Marketleads, Business Leads and Practice Chairs to unlock new business opportunities and strengthen Creator’s role within integrated client solutions.
• Monitormarketperformance and recommend strategic investments to accelerate growth.

• Lead and inspire the Creator organization within themarket, fostering a high-performing, collaborative and innovative culture.
• Alignmarketleadership teams around shared business priorities and strategic objectives.
• Partner with SVPleaders to drive accountability, collaboration and operational excellence.
• Coach and develop senior Creatorleaders while strengthening succession planning and future capability.
• Promote collaboration and knowledge sharing across teams, practices and North Americanmarkets.

• Own strategic Creator relationships across prioritymarket-level clients, serving as the senior Creator advisor within themarket.
• Partner with clientleaders to identify opportunities to expand Creator across the client portfolio.
• Support executivemarketclient conversations, business reviews and strategic planning sessions.
• Ensure Creator strategies deliver measurable business outcomes while advancing broader client objectives.
• Escalate enterprise and cross-market opportunities to the Head of North America & Global Creator Expansion where appropriate.

• Drive adoption of new Creator capabilities, technologies, AI-enabled solutions and ways of working across themarket.
• Identify opportunities to evolve Creator offerings in response to changing client and industry needs.
• Champion innovation and continuous improvement across Creator engagements.
• Sharemarketlearnings, case studies and best practices that strengthen the North American Creator organization.
• Support implementation of new methodologies, products and initiatives developed through the North American Creator strategy.

• Build strong partnerships across Social, Earned, Paid, Strategy, Analytics, Production and other agency practices inmarket.
• Strengthen collaboration…