Senior Growth Marketing Manager

The brands you use every day, like Duolingo and My Fitness Pal , are our clients. We help them scale. As a Senior App Growth Marketing Manager (Performance Marketing), you will own the growth strategy and scale campaigns for some of the world’s leading apps. We are a global team across New York, Los Angeles, Stockholm, and Varna, with the autonomy (and expectation) to push things forward.

Working with clients at this level makes Twigeo a place where you grow fast. You can see it in where our alumni are today, at companies like Snap, Meta, Tik Tok, and Tandem Health.

You’ll lead strategy, growth, and execution for our clients by:

• Taking full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business

• Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives

• Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions

• Coaching junior team members to master their channels and teaming up with creatives to test bold hooks

• Testing new AI tools and workflows to speed up campaign execution, and build better ways of operating

• Spotting trends early and learning new tools fast to become the trusted partner clients rely on

• Experience: You have 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing strategies

  • Preferably, you have previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics

• Experience: You demonstrate strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies

• Communication: You turn CAC, ROAS, and complex metrics into stories clients can act on. You build trust quickly and maintain long-term partnerships with clients in cooperation with the account team

• AI & Workflow Curiosity: You are an active user of integrating AI tools and automated workflows to accelerate reporting, strategy, and execution

• Transparent Leadership: You are an open and direct communicator who thrives on transparent feedback, and want to raise the bar together

• 25 Days PTO to recharge.

• Health Benefits designed to support your total wellbeing.

• 401(k) with Matching to invest in your future.

• Hybrid Work Model balancing flexibility with face-to-face collaboration. Tuesday and Thursday in our office in Brooklyn.

• Skill Development in an agile environment with direct mentorship.