Assistant Director of Digital Strategy St. Bonaventure University , NY

Assistant Director of Digital Strategy

Location:

United States

This position advances the visibility and reputation of St. Bonaventure University by leading the strategy and day-to-day execution of the Universitys flagship social media channels and producing compelling written, photographic and video content for digital, web and print audiences. Reporting to the Director of Communications, this position builds community, strengthens engagement and ensures content reflects the Universitys brand, values and Franciscan mission.

The position uses social listening, audience insights and performance analytics to shape organic and paid campaigns; collaborates with campus partners; and supports timely communications, including occasional after-hours and crisis response.

St. Bonaventure, NY

Full Time

Flexible/Hybrid

Marketing & Communications

Marketing & Communications

$62,400.00 Annually

• 55% Lead the strategy and day-to-day management of the Universitys primary institutional social media channels. Develop and maintain an integrated social media strategy and editorial calendar; plan, schedule, publish and optimize channel-appropriate content; monitor and respond to comments and messages; use social listening to identify opportunities, issues and sentiment; and elevate time-sensitive or crisis-related matters. Guide campus offices on platform best practices, brand alignment and coordinated messaging, and evaluate emerging platforms and technologies for responsible institutional us
• 25% Create original written, photographic and video content that brings St. Bonaventures people, programs, outcomes and Franciscan mission to life. Cover campus events and develop, write, edit and proofread social posts, web stories, press releases, newsletters, features and other communications for internal and external audiences. Adapt and repurpose content across channels while maintaining accuracy, accessibility, brand voice and visual consistency.
• 15% Design, coordinate and evaluate short- and long-term organic and paid social campaigns in collaboration with colleagues, campus partners and external vendors. Establish objectives and key performance indicators; analyze platform and campaign data, engagement, conversions and return on investment; prepare regular reports and recommendations; and apply insights to improve content and audience strategy. Provide day-to-day direction, coaching and quality review for student social media interns or workers.
• 5% Perform other duties as assigned.

• Bachelors degree in communications, journalism, marketing, digital media, English or another related writing-intensive field (required).
• (Preferred) Two or more years of professional experience developing social media strategy and creating written and multimedia content for an institution, nonprofit, agency or organization. Relevant professional internships may be considered. Higher education or nonprofit experience.
• Demonstrated ability to develop and execute social media strategies aligned with institutional communications, marketing and brand goals.
• Excellent writing, editing, grammar and proofreading skills, including the ability to translate complex ideas into clear, compelling, channel-appropriate content.
• Experience creating and editing original photography and short-form video for digital audiences; familiarity with mobile and DSLR capture workflows is desirable.
• Professional knowledge of major and emerging social platforms and their native publishing, business-management and scheduling tools.
• Skill in community management, social listening and audience engagement, with sound judgment about when to respond, refer or…