Marketing Manager, Credit Marketing & Communications

The Group

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid,Sydney,and Mumbai, weserveour clients around the world with industry-defining credit products and services.

Through Morningstar DBRS, weprovideindependent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Ratingmorethan4,500 issuers and 68,000 securities,Morningstar DBRS is one of the four largest credit rating agencies in the world.

Through Morningstar Credit, wedeliverworld-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster,more informed, and more predictable outcomes.

The Credit group is one of the largest and fastest-growing business units at Morningsta rand the Credit Marketing& Communication steam is critical to achieving its continued growth and success. With opportunities tomake an impactacrossthe business, the Credit group is where you can grow both personally and professionally.

The Role

We are seeking a Marketing Manager to support the go-to-market strategy and execution for Morningstar DBRS’ credit ratings offerings, including web subscription products. Reporting to the AVP, Marketing Strategy, this role helps develop marketing strategies and drives the execution of these strategies: defining product and audience insights, building and running integrated campaigns, developing content and sales enablement assets, and managing day-to-day campaign execution and optimization across teams and channels.

This role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.

Success in this role requires strong product marketing experience. You bring a proven ability to develop and execute go-to-market plans, translate complex products into clear and compelling market narratives, and leverage data to optimize marketing performance. You are collaborative, detail-oriented, and results-driven, with the ability to manage multiple priorities and work effectively across teams to deliver measurable business outcomes.

This role is based inNew York and requires at least four days per week in the office.

What you’ll be doing

Go-to-Market Strategy & Execution

• Support the development of go-to-market strategies for credit ratings products across priority markets and segments – including web subscription products on
• Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive demand and revenue
• Partner with Business Development to align marketing priorities with market opportunities and client needs

Positioning, Messaging & Insights

• Define target audience segments and buyer personas for credit ratings offerings to inform marketing, messaging, and go-to-market strategies
• Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
• Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
• Analyze website activity and funnel performance metrics (traffic, engagement, registration, and conversion) to identify opportunities and optimize marketing campaigns and subscription growth programs

Demand Generation & Sales Enablement

• Design and execute integrated, data-driven demand generation campaigns for credit ratings products across social, search, email, and other relevant channels
• Partner with Digital Marketing to optimize channel mix…