VP, Integrated & Biddable Media

Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.

Digital Matter is seeking a Vice President of Integrated Biddable Media to lead the strategy, evolution, and delivery of our biddable capability across paid social, paid search, programmatic, retail media, and emerging auction-based channels. This is a senior leadership role for someone who can combine deep media expertise with enterprise-level judgment, commercial ownership, and a strong point of view on how data, technology, creativity, and measurement should work together.

You will partner with senior client leaders and cross-functional teams to turn business priorities into integrated growth strategies. You will also build the operating systems, talent, standards, and partner ecosystem required to deliver high-quality work at speed and scale.

• Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.
• Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.
• Serve as a trusted advisor to senior clients. Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward.
• Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.
• Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day‑day campaign operator.
• Manage biddable investment as a connected portfolio, balancing near‑term performance with brand, customer, and enterprise value.
• Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.
• Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.
• Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.

• Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.
• Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new‑business development.
• Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision‑making across the team.
• Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence‑based point of view.

• Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes.
• Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail…