Senior Brand Manager
Listed on 2026-09-22
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Marketing Communications, Brand Ambassadors & Brand Management
Our client in the luxury space is looking for a senior brand manager to join their team!
Title:
Sr. Brand Manager
Employment Type:
Freelance/ Contract
Assignment Period:
October 2026 – March 2027
Location:
NYC
Onsite:
Hybrid
We are seeking an experienced marketing leader to support a core franchise business during a temporary assignment. This role serves as the day-to-day business lead, partnering closely with commercial, consumer engagement, communications, media, CRM, agency, and internal stakeholders to drive business performance, consumer growth, recruitment, and on-premise leadership. The ideal candidate brings strong business acumen, consumer understanding, commercial judgment, and cross-functional leadership, along with a passion for premium brands, culture, hospitality, and occasion-led marketing.
Key Responsibilities Lead Core Franchise Business & Brand Stewardship- Serve as the day-to-day business lead for the core franchise.
- Identify growth opportunities across consumer segments, occasions, and channels.
- Steward brand codes, visual identity, creative development, asset approvals, and internal alignment.
- Lead initiatives focused on consumer recruitment and household penetration growth.
- Partner with media, CRM, consumer engagement, business intelligence, and agency teams to develop and execute growth plans.
- Support consumer acquisition, participation, and recruitment strategies across the franchise.
- Own the core franchise on-premise strategy.
- Lead bartender advocacy, education, and training initiatives.
- Oversee trade-engagement programs and related development initiatives.
- Identify and develop new recruitment occasions and casual socializing platforms.
- Help define the brand’s role in emerging social, hospitality, and gathering occasions.
- 6+ years of marketing experience within beverage alcohol, hospitality, or lifestyle brands.
- Strong commercial and brand-management experience.
- Experience leading consumer-growth initiatives and occasion-led marketing.
- Strong understanding of on-premise strategy and trade advocacy.
- Experience managing agencies and cross-functional stakeholders.
Strong project-management, communication, and presentation skills.
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