B2B Marketing Lead Job New York New York USA,Marketing / Advertising / PR

Location: New York

Who We Are

Creating content that resonates is great — turning that attention into growth is even better. That's what Manychat does.

Our AI-powered automations help creators and brands engage with audiences across Instagram, Messenger, Whats App, and Tik Tok — at the right moment, with the right message, minus the manual work. We're 400+ people across three continents behind the leading platform for conversational growth, with AI skills shaping how we build, how we work, and how we grow.

Who We're Looking For

Ready to build a B2B Marketing function from the ground up, backed by an established brand? If you've built a brand, driven demand and filled pipelines before, and want the freedom (and responsibility) of being the first B2B marketing hire at a company that's already scaled, keep reading.

YOUR FUTURE TEAMMATES Meet The Marketing Team

We're the voice of Manychat. A voice that's loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth.

WHY YOU'LL LIKE IT HERE

Your work won't sit in a folder. It'll be out in the world: driving growth, sparking conversations. We're always down to test out new ideas and share learnings, so if you have something up your sleeve, say it! We want to hear it and make it happen together.

What You'll Do

Build brand foundations for a new B2B offering: positioning, packaging, messaging, and visual identity.
Build and run demand generation campaigns and programs that drive pipeline from leads to opportunities to closed deals.
Identify and activate prospects within the existing product ecosystem, and own lifecycle and email engagement.
Arm SDRs and AEs with what they need to win
Start by leveraging existing marketing resources, as you scale up and build a dedicated marketing team.

What Success Looks Like

First 3-4 months:
Ship the first version of brand and messaging foundations, and a go-to-market vision for the year ahead.
First full year and beyond:
Build and manage the marketing systems that supports a shared ARR goal with Sales, Customer Experience, and Product

TO SHINE IN THIS ROLE You’ll Need

Proven track record building and scaling B2B marketing functions: demonstrated experience, not just adjacent exposure.
Hands‑on experience across some combination of ABM, paid ads and demand generation, events and creative activations, content management, lifecycle marketing, and product marketing/positioning. Yes, you’re a full stack marketer.
Experience connecting creative strategy and storytelling directly to tangible results.
Comfort operating independently early on, with the ambition to build and lead a team over time.

What We Offer We care deeply about your growth, well‑being, and comfort:

Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.
Comprehensive medical, dental, and vision coverage for you and your dependents.
Hybrid work and generous, flexible time off — planned with your team, not rationed by a rigid quota.
Work from where you need to — agreed with your team, not tied to a desk. Flexibility we built in on purpose, because location shouldn't get in the way of great work.
In‑office perks, including free meals and snacks.
Company‑funded sport activities, annual offsites and team‑building events.
AI isn't a perk here — it's how we work. Claude, OpenAI, and more are on by default from day one, and we back teams in adopting whatever makes them faster.

Visa sponsorship for this role is currently not available.

For New York City-based hires only:
Compensation Range: $140–$167K base salary, subject to standard withholding and applicable taxes. In addition to base salary, the role includes opportunity to receive and/or earn a…