Senior Marketing Analytics Manager

What you'll be part of

Garner is on a mission to transform the U.S. healthcare system - and we're the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

The result is a rare "win win" - better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that.

You'd be joining a team fundamentally reimagining healthcare in the U.S.

- and using AI to scale that impact further and faster than anyone else can.

You will report directly to the Director of Marketing Operations and serve as the dedicated data & analytics partner for our Growth Marketing team.

Growth Marketing is responsible for getting employees to sign up and use their Garner benefit - through email, SMS, direct mail, in-app, in-office materials, and employer-led communication channels.

We're looking for an exceptional, AI-native data & analytics manager to own how member activation and engagement are operationalized and measured across channels. You'll own the audience targeting & segmentation (SQL queries in Snowflake for our email / sms / direct mail targeting, partnering closely with Engineering) and build the Business Intelligence layer that powers our member engagement campaigns, ranging from cross-system data pipelines, attribution modeling, experimentation frameworks, and funnel & lifecycle analysis through core reporting and dashboards.

You'll define the metrics behind member growth and ensure those definitions hold consistently across systems. This is a high-impact role at the heart of our growth engine - helping us engage more members, deliver a first-class member experience, and improve health outcomes at scale.

If HQ:
This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

• Targeting & segmentation (campaign operations):
  Own the audience targeting, segmentation (SQL queries of Snowflake data tables to be built into our Iterable system), and personalization data behind our email, SMS, and direct mail campaigns. Partner with Engineering to troubleshoot upstream Data issues that affect our marketing campaigns, as well as enhance and automate the data mechanics and pipelines so the program can scale.
• Analytics & Reporting:
  Own how member activation and engagement are measured end-to-end (e.g., Looker dashboards). Define, build, and maintain the KPIs, metric definitions, performance reports, and dashboards Growth Marketing runs on - funnel and lifecycle metrics, email/SMS campaign activity, channel efficiency, operational health, and KPI target setting.
• Product & engagement analytics:
  Bridge marketing activity to member behavior in the Garner app so the team can optimize communications over time.
• Experimentation:
  Develop and execute on the Growth Marketing team's A/B testing program and performance reporting.
• Data governance:
  Build our data foundation alongside Data Management & Engineering, Reporting & Business Intelligence, Growth Product to ensure our data is analysis-ready and…