Social & Influencer Marketing Lead

Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your well-being. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products.

We are seeking to add to our entrepreneurial and dynamic culture with a Social & Influencer Marketing Lead supporting the Brand team.

Reporting to the Head of Brand, you will help lead Blueair’s Social & Influencer Marketing function, turning owned social, creator relationships, and community advocacy into a measurable growth engine for the brand. You will help set direction across a broader social team spanning content, community, influencer, affiliate, UGC, and creator commerce.

You will own the implementation of the global strategy across social and influencer, partnering closely with Brand, PR, Creative, Product Marketing, DTC, and regional teams to keep Blueair distinctive, culturally relevant, and present in the places consumers discover, research, and talk about air health. You will also help shape how the function operates as Blueair scales, from measurement and ways of working to the tools, partners, and frameworks the team needs to succeed.

Your success will be measured by the strength of the audiences, communities, and creator relationships you built, the impact social and influencer programs have on brand and business outcomes, and the degree to which Blueair becomes a brand people actively choose to engage with, recommend, and participate in over time.

We believe that we’re better together. Our team is hybrid and requires applicants to live commuting distance from our New York location and be in office Tuesday through Thursday. At Blueair you’ll be part of a global team with creative minds collaborating from around the world. We work across time zones, so some flexibility in working hours is part of the adventure.

It’s a chance to connect with passionate teammates worldwide, gain diverse perspectives, and help build a brand that resonates across cultures.

• Help define and evolve Blueair’s global social strategy, brand voice, and content pillars across all owned platforms.
• Manage the channel roadmap and content calendar across product launches, campaigns, and cultural moments.
• Build repeatable content series and formats that drive recognition and deepen audience connection over time.
• Support social’s role in search-driven discovery across You Tube, Tik Tok search, and the other surfaces where consumers research the category.
• Develop guidelines and toolkits that enable regional teams to adapt global strategy while maintaining brand consistency.
• Partner across brand, PR, creative, product marketing, and DTC to keep social fully integrated into the marketing ecosystem.
• Jump in on cross-functional projects and evolving priorities, taking on new tasks as they arise to support the brand’s growth and success.

• Set creative direction and develop briefs that translate brand strategy into distinctive, platform-native content.
• Partner with creative and brand on content shoots and video production, shaping the work from concept through final cut.
• Lead real-time and reactive content, keeping Blueair present in cultural conversations while they’re still happening.
• Review and approve high-visibility content to protect brand voice and creative quality.
• Manage the review path for product efficacy, air quality, and sustainability claims in social content, routing work through legal and regulatory review before it publishes.