Social Creative Strategist; Freelance

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

As a Social Creative Strategist at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice.

In this role, you will be embedded on-site with our client, a large entertainment brand, working alongside a team of over 25 people who manage organic social marketing for the brand and all its shows. As a social content publisher on the team, you will be fostering and growing a vibrant online community of millions of deeply engaged fans across the client's 9+ social channels on Meta Platforms, Tik Tok, You Tube, and X.

This position plays a key role in translating programming strategies into creative ideas, formats, and content plans, with a focus on talent content, launch campaigns, and reactive social storytelling. You'll work closely with show marketing leads, editorial, creative production, and talent teams to develop breakthrough social content strategies that elevate new and returning programming across scripted series, unscripted originals, documentaries, and live events.

• Think in Tik Toks and launch moments
• Stay ahead of culture and know how to translate it into brand content
• Thrive in a role that's equal parts creative and collaborative
• Love finding fresh ways to connect talent, titles, and fans

• Coordinate native social content production in collaboration with talent relations and marketing teams
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• Assist with copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• Review and approve all social assets and post copy, ensuring 100% accuracy prior to publishing

• Support social content development and strategy for an entertainment platform, especially during title launches, trailer drops, and major cultural moments
• Develop content briefs, social calendars, and creative outlines contributing to concepts that are timely, platform-native, and fandom-friendly
• Identify creative opportunities to leverage talent and partners to create moments that will excite and engage fans and subscribers
• Monitor social trends and audience behaviors, flagging insights and creative opportunities that align with programming priorities
• Pitch innovative ideas for expanding social promotions across emerging platforms that may go beyond traditional marketing
• Assist in launching new social handles and growing current ones
• Be aware and accountable for engagement/growth goals, campaign performance, content reach and optimization strategies

• Collaborate with cross-functional stakeholders including Marketing, Talent Relations, Programming, Innovation, and Platform to ensure cohesive messaging across touchpoints
• Light community management, interacting with audiences across social accounts, identifying opportunities for cross-pollination of community engagement tactics
• Maintain a flexible schedule, including availability for occasional nights and weekends to support various initiatives

• 2-4 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, media, or agency settings
• Strong understanding of social platforms, formats, and fan behavior, especially Tik Tok, Instagram, You Tube Shorts, and X
• Experience developing or managing…