Sr. Social Creative Strategist; Freelance

Company Description

Hi there - at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Hi there - at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future.

No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next - this is the place to do it.

Join us at

As a Senior Social Creative Strategist at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. In this role, you will be embedded on-site with our client, a large entertainment brand, working alongside a team of over 25 people who manage organic social marketing for the brand and all its shows. As a social content publisher on the team, you will be fostering and growing a vibrant online community of millions of deeply engaged fans across the client's 9+ social channels on Meta Platforms, Tik Tok, You Tube, and X.

This position plays a key role in translating programming priorities into platform-native creative ideas and content strategy with a strong focus on talent-driven video, launch moments, and reactive social storytelling that builds fandom and drives engagement. You'll work closely with show marketing leads, editorial, creative production, and talent teams to develop breakthrough social content strategies that elevate new and returning programming across scripted series, unscripted originals, documentaries, and live events.

• Think in trailers, trends, edits, and launch moments
• Stay ahead of culture and know how to translate it into brand content
• Are equal parts creative strategist and hands-on collaborator
• Love connecting talent, titles, fans, and performance
• Want to help shape the voice and vision of an iconic entertainment brand

• Contribute to talent-driven social video content, ensuring alignment with show tone, audience trends, and talent comfort
• Coordinate and help produce native social content in partnership with talent relations, production, and marketing teams
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• Own copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• Help oversee content calendars and creative direction for a slate of shows/titles, ensuring consistent engagement and visibility
• Review and approve social assets and post copy, ensuring 100% accuracy prior to publishing

• Help drive social creative strategy across the platform's social channels (Instagram, Tik Tok, You Tube Shorts, X), with a focus on storytelling that builds buzz and fan retention, especially during title launches, trailer drops, and…